Product Manager
2 weeks ago
Responsible to liaise with the Headquarters in the product selection and product range to be imported in for the local market. Responsible for the overall product roadmap and product life-cycle.
- Conduct consumer market research to understand the core target market, market behaviour and the local market trends. Understands and determines market condition to manage the inventory demand planning and forecasting.
- Analyse and provide strategic insights and advice for product positioning, pricing and actionable marketing strategies in order to assist in the growth of brand preference and market share.
- Investigate and research competitor’s activities covering but not limited to product features, functionality, pricing, positioning, new product launches, marketing strategy, market development to develop a competition benchmarking.
- Create and maintain a library of product information and visuals. Managed product specifications, product range and line-up.
- Collaborate closely with other departments such as Logistics and Supply Chain Team to ensure timely arrival of stocks, as well as with the Branding Team on marketing and other promotional activities.
- Any other ad-hoc assignments as required by the Company.
**; Requirements**:
- At least 5 ~ 6 year (s) of working experience in managing cosmetics / skincare products lifecycle or in similar / relevant industry.
- Strong analytical skills with high proficiency in Excel and/or other analytical tools.
- Familiar with the cosmetic and skincare market conditions as well as demographic and industrial trends.
- Language proficiency: Mandarin is a MUST. English and Bahasa Malaysia is an added advantage.
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