Meta Ads Specialist
6 months ago
**Responsibilities**
- Develop and execute comprehensive advertising strategies on Meta platforms to achieve marketing objectives, such as increasing brand awareness, driving website traffic, and boosting conversions.
- Conduct thorough audience research and utilize targeting options to reach specific demographics, interests, and behaviors.
- Create engaging ad creatives, including images, videos, and copy, tailored to different audience segments and ad formats.
- Monitor ad performance closely, analyze key metrics, and optimize campaigns to maximize return on investment (ROI) and achieve KPIs.
- Implement A/B testing methodologies to continuously improve ad performance and identify winning variations.
- Stay updated on industry trends, platform updates, and best practices for Meta advertising, and integrate new features and strategies into campaigns.
- Collaborate with cross-functional teams, including design, content, and analytics, to ensure alignment of advertising initiatives with overall marketing objectives.
- Provide regular reports and insights on campaign performance, including recommendations for optimizations and future strategies.
- Stay informed about advertising policies and guidelines on Meta platforms and ensure compliance with all regulations.
**Qualifications**
- Min 2 years of Experience
- Bachelor’s degree in Marketing, Advertising, Communications, or related field.
- Proven experience managing advertising campaigns on Meta platforms, with a strong understanding of Facebook Ads Manager and other ad management tools.
- Demonstrated ability to drive results through targeted audience segmentation, creative optimization, and performance analysis.
- Proficiency in analyzing data and metrics to derive actionable insights and optimize campaign performance.
- Strong communication skills with the ability to articulate ideas, present findings, and collaborate effectively with team members.
- Detail-oriented mindset with a focus on accuracy and quality in campaign setup and performance tracking.
- Ability to thrive in a fast-paced environment, prioritize tasks effectively, and adapt to evolving priorities and challenges.
- Certification in Facebook Blueprint or other relevant advertising certifications is a plus.
- Experience with other digital advertising platforms (Google Ads, LinkedIn Ads, etc.) is desirable.
**Job Types**: Full-time, Permanent, Contract
Contract length: 3 months
**Salary**: RM3,210.00 - RM5,000.00 per month
**Benefits**:
- Opportunities for promotion
Schedule:
- Monday to Friday
Supplemental pay types:
- Commission pay
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