Customer Marketing Lifecycle Manager

6 months ago

Kuala Lumpur, Malaysia SiteMinder Full time

At SiteMinder we believe the individual contributions of our employees are what drive our success. That’s why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It’s in our differences that we will keep revolutionising the way for our customers. We are better together

**What We Do**

We’re people who love technology but know that hoteliers just want things to be simple. So since 2006 we’ve been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online - quickly and simply.

We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.

And today, we’re the world’s leading open hotel commerce platform, supporting 39,000 hotels in 150 countries - with over 100 million reservations processed by SiteMinder’s technology every year.

**About the Customer Marketing Lifecylcle Manager role...**

We are looking for a creative, data-driven “make it happen and make it real” marketer with a passion for delivering exceptional customer experiences and building long-term customer relationships in a SaaS environment. Your main goal is to increase our in-app upgrade and adoption conversions to drive customer lifetime value.

The perfect person will be a strategic thinker with outstanding execution, have a passion for understanding the customer experience in-product, a deep understanding of customer needs, behaviours and pain points, enjoy digging into data on customer profiles and behaviours to create conversion hypothese, measure results, validate insights and iterate to continually optimise for upgrades, product adoption and generally across the lifecycle.

**What you’ll do**:

- Develop and own the lifecycle program strategy, content creation, customer segmentation, targeting requirements, and campaign measurement approach across multiple channels.
- Conduct detailed campaign analysis, hypothesise outcomes, develop optimisation strategy, and roadmap projects to increase upgrades, adoption and advocacy.
- Continuously improve the lifecycle and upgrade experiment roadmap covering both short-term campaigns and long-term series, testing across incentives, creative, content, and cadence, deriving insights to impact initiatives.
- Create and communicate reports and analysis on the performance and impact of running campaigns and experiments.
- Design standard business rules (frequency, prioritisation, channel, exclusions) in partnership with Customer and product teams.
- Partner closely with product marketing, product, design and customer teams — to serve the most effective content possible, share and learn from feedback, and strengthen our customer-facing communications.
- Create and communicate reports and analysis on the performance and impact of running campaigns and experiments.
- Partner closely with product marketing, product, design and customer teams — to serve the most effective content possible, share and learn from feedback, and strengthen our customer-facing communications.

**What you have**:

- 5-7 years of relevant individual accountability lifecycle marketing ideally in a SaaS or eCommerce.
- Campaign Management: demonstrated expertise in planning, executing, and optimising marketing campaigns across multiple channels.
- Strong Communication Skills: Excellent written and verbal communication skills to effectively convey messaging, write copy and engage with customers. Ability to develop compelling content for different stages of the customer lifecycle.
- Customer Segmentation and Personalization: Experience in segmenting customer base and tailoring marketing campaigns and communication to specific customer segments. Understanding of personalization techniques to deliver relevant and targeted messaging.
- People management experience is favourable.
- Data Analysis: Proficiency in analysing customer data and deriving actionable insights. Strong analytical skills to segment customers, track campaign performance, conduct A/B testing, cohort analysis and make data-driven decisions.
- Excellent ability to present strategic analysis as a story that influences action.
- Experience with marketing automation and web platforms such as Marketo or Salesforce Marketing Cloud, Intercom, Salesforce tech stack, analytics (Heap, Tableau), wordpress, unbounce,
- Cs. Proficiency in campaign tracking, A/B testing, and optimisation. We value experience in Marketo, Intercom, and Tableau.

**Our Perks & Benefits**
- Fully remote
- Mental health and well-being initiatives
- Generous parental (including secondary) leave policy
- Paid birthday, study and volunteering leave every year
- Sponsored social clubs, team eve

  • CRM & Lifecycle Marketing Manager

    6 months ago

    Kuala Lumpur, Malaysia StashAway Full time

    CRM & Lifecycle Marketing Manager StashAway is looking for an experienced CRM & Lifecycle Marketing Manager to join our Marketing Team. Reporting to the Head of Online Marketing & CRM, this position is crucial for optimising the customer funnel through the entire lifecycle. Based in Kuala Lumpur, the Online Marketing & CRM team oversees tactical campaigns...

  • CRM & Lifecycle Marketing Manager

    6 months ago

    Kuala Lumpur, Malaysia StashAway Full time

    StashAway is looking for an experienced CRM & Lifecycle Marketing Manager to join our Marketing Team. Reporting to the Head of Online Marketing & CRM, this position is crucial for optimising the customer funnel through the entire lifecycle. Based in Kuala Lumpur, the Online Marketing & CRM team oversees tactical campaigns and customer retention across five...

  • Customer Lifecycle Management Assistant

    6 months ago

    Kuala Lumpur, Malaysia RASNIAGA SDN BHD Full time

    Responsible to define, manage and assess customer lifecycle management (CLM) strategy and activities - Qualify online leads to support Company's sales objective and guarantee the seamless integration of leads into the sales process - Conduct the need analysis together with customer and give best advice of the product - Assign the best and suitable sales...

  • Proposals Management Administrator

    6 months ago

    Kuala Lumpur, Malaysia Hexagon Asset Lifecycle Intelligence Full time

    Responsibilities/Main Activities: Hexagon Asset Lifecycle Intelligence is looking for a Proposals Management Administrator to join our team in Malaysia! Responbilities: - Produce professional, timely responses to assigned EOI, RFI, ITB, RFX Tender Responses to Hexagon PPM company standards - Review customer provided documentation to produce accurate,...

  • Marketing Technology

    6 months ago

    Kuala Lumpur, Malaysia StoreHub Full time

    _Are you driven, results-oriented and a team player?_ With 15,000 customers in over 15 countries, StoreHub's mission is to make business awesome for everyone by providing retail and restaurant businesses the technology and services they need to succeed. At StoreHub, we believe that technology is essential for businesses to survive and thrive in today's...

  • Marketing Technology

    6 months ago

    Kuala Lumpur, Malaysia StoreHub Full time

    **Are you driven, results-oriented and a team player?** With 15,000 customers in over 15 countries, StoreHub's mission is to make business awesome for everyone by providing retail and restaurant businesses with the technology and services they need to succeed. At StoreHub, we believe that technology is essential for businesses to survive and thrive in...

  • Employee Lifecycle Executive

    6 months ago

    Kuala Lumpur, Malaysia Kerry Full time

    **About Kerry**: - Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of...

  • Supplier Lifecycle and Performance Administrator

    7 months ago

    Kuala Lumpur, Malaysia Huntsman Full time

    Job Description: Huntsman Global Business Services is now looking for a dynamic individual as a Supplier Lifecycle and Performance Administrator Intern. As a Supplier Lifecycle and Performance Administrator Intern you will: Part-timer Intern to help SLP admin activities globally Support SLP Admin work on Ariba supplier registration and MDG change request...

  • HR Executive

    7 months ago

    Kuala Lumpur, Malaysia Kerry Full time

    **Requisition ID** 52117 **Position Type** FT Permanent **Recruiter **#LI-CF1 **Posting Type** LI **About Kerry**: - Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of...

  • Implementation Consultant

    7 months ago

    Kuala Lumpur, Malaysia Hexagon Asset Lifecycle Intelligence Full time

    Responsibilities/Main Activities: Hexagon Asset Lifecycle Intelligence division (formerly PPM) is seeking to hire an **Kuala Lumpur, Malaysia**. As ** the implementation Consultant** you will be responsible for setup/installation, configuration, and customisation of Shift Operations Management Solution (j5) or process designs for the client’s purchased...

  • Customer Success Manager

    7 months ago

    Kuala Lumpur, Malaysia Scicom Full time

    **The Position**: - The Customer Success Manager (CSM) ensures a smooth on-boarding and integration process and life cycle management to capture the business value of Tier-1 Enterprise customer. **The Responsibilities of the Role**: - Work in tandem with sales and business development and are the main technical Point of Contact for the customer. - Be the...

  • HR Executive

    7 months ago

    Kuala Lumpur, Malaysia Kerry Full time

    **About Kerry**: - Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of...

  • Customer Marketing Analyst

    6 months ago

    Kuala Lumpur, Malaysia SiteMinder Full time

    At SiteMinder we believe the individual contributions of our employees are what drive our success. That’s why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of...

  • Ultrasound Clinical Product Sales Leader

    7 months ago

    Kuala Lumpur, Malaysia GE HEALTHCARE Full time

    GE HealthCare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world. tex **Roles and Responsibilities** -...

  • Executive Payroll Analyst

    6 months ago

    Kuala Lumpur, Malaysia Hexagon Asset Lifecycle Intelligence Full time

    Executive Payroll Analyst **Responsibilities/Main Activities** **Hexagon's Asset Lifecycle Intelligence division **is seeking to hire an Executive Payroll Analyst based in Kuala Lumpur, Malaysia, you will be expected to handle Finance matters including liaising with internal and external parties, support the accounting, compliance and reporting in APAC....

  • HR Executive

    7 months ago

    Kuala Lumpur, Malaysia Kerry Full time

    **About Kerry**: - Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of...

  • HR Executive

    6 months ago

    Kuala Lumpur, Malaysia Kerry Full time

    **About Kerry**: - Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of...

  • Ct Clinical Product Sales Leader

    6 months ago

    Kuala Lumpur, Malaysia GE HEALTHCARE Full time

    GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world. tex **Key responsibilities...

  • Mr Clinical Product Sales Leader

    6 months ago

    Kuala Lumpur, Malaysia GE HEALTHCARE Full time

    GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world. **Key responsibilities include...

  • Manager - Marketing Research Automotive

    6 months ago

    Kuala Lumpur, Malaysia TC Management Services Corporation Sdn Bhd Full time

    **Responsibilities**: - Team Management: Oversee the team, set project goals, manage budgets and provide direction. - Data Analysis: Supervise data gathering, tracking and monitoring of automotive market performance and trends. - Reporting: Provide timely reports to the Management Team, reviewing market research findings and insights. - Customer Insights:...