Regional Manager-sea

2 months ago

Kuala Lumpur, Malaysia QS Quacquarelli Symonds Full time

**Why QS?**

At QS, our culture fosters a flexible working environment that encourages our employees to own their career whilst personally and professionally thriving. We collaborate, respect, and support each other - and as a company, our values underpin these.

Our mission is to empower motivated people around the world to fulfil their potential through higher education, and to ensure everyone has the same opportunity to achieve that potential. We celebrate the diversity of our teams and believe through sharing our experiences we can learn from one another and become stronger together, which enables us to achieve our goal.

At QS, you’ll be responsible for implementing real change in the international higher education landscape, full of exciting and interesting challenges where you can drive positive impact across the business.

In October 2023 we were thrilled to be included in Newsweek’s Top 100 Most Loved Workplaces® in the UK list which is compiled using employee sentiment and satisfaction data.

Using insights from more than two million employees in organisations with 50 to 100,000 members of staff, the list recognises workplaces where employees feel most respected and appreciated.

**The role**

This role will lead the University’s student recruitment strategy and operations in Southeast Asia - to drive international student numbers. Alongside mainstream recruitment and marketing activities in this region, the post-holder will develop a range of strategic, recruitment orientated international partnerships including successful working relationships with key partners and stakeholders in this region (such as recruitment agents; universities; schools; colleges; the British Council, alumni and graduate employers) to increase recruitment of the best prospective students from the region to The University of Brighton.

The role holder will maintain specialist knowledge and expertise on the region to drive an agile response to market opportunities. They will serve as ambassadors for the University in the region enhancing the image of the University internationally to advance student recruitment and other international agendas.

The role will not have line management responsibility initially but as the territory expands this may form part of this role.

**Role responsibilities**:

- To lead on the development, implementation, monitoring, evaluation, risk management of the Recruitment Strategy and operations plan for the designated markets to include the development of the articulation channel of recruitment.
- To provide expert advice and guidance to University colleagues, including Recruitment, Admissions, Visa Compliance and other Schools-based managers, on key issues concerning student recruitment in Southeast Asia, Including the provision of market, institution and qualifications guidance by the International Office to the wider university.
- Management of selection, monitoring, performance and target setting of agent relationships in the designated region.
- To provide high levels of customer service to agents, applicants and other key recruitment stakeholders
- To conduct research on designated markets to produce effective and costed marketing plans.
- To support the wider University, Directorate and Divisional aims, working with the Senior Management Team of the International Office and the wider Marketing & Communications function and other appropriate University colleagues on matters of strategic importance including alumni engagement.
- To contribute to the wider International Recruitment Strategy for Asia.
- To develop and manage practices and procedures that ensure that confidentiality is maintained in line with data protection requirements and University Policy.
- To undertake such other duties as may be required from time-to-time by the Head of Internationalisation and the International Manager (Asia) commensurate with the level of responsibility of the role including representing the University in meetings with partner organisations.
- To ensure the provision of accurate information, advice and guidance to prospective students and other key stakeholders on issues relating to student recruitment and admission to the University of Brighton
- To manage senior management and academic visits to the region, by organising in-country recruitment activities and providing logístical support for travelling staff.
- Monitor and manage all KPI’s and take necessary interventions with regards to the enquiry to enrolment pipeline.
- Select, plan and execute student recruitment events that will maximise recruitment of quality students to the University. This will involve significant travel in the region (12 - 16 weeks)
- To lead on the University’s digital marketing activities in the region collaborating closely with Marketing colleagues including the International Marketing officer in the development of marketing collateral for the target audience.
- To keep abreast of key policy developments that

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