Digital Advertising Operations
5 months ago
**Company Overview**
**REV Media Group** **is Malaysia's leading digital media group and the digital arm of **Media Prima Berhad**, the country's largest integrated media company. With core expertise in platform strategy, content creation, design, and technical development, REV Media Group plays a pivotal role in managing and expanding Media Prima Berhad's digital operations. The group's portfolio encompasses major TV networks such as TV3, DidikTV, 8TV, and TV9 and popular radio networks including **Fly FM**, **Hot FM**, and **8 FM**.**
**REV Media Group also oversees **Tonton**, Malaysia's premier video portal, and handles the digital presence of renowned newspapers such as the **New Straits Times**, **Harian Metro**, and **Berita Harian**. In addition to its extensive portfolio, REV Media Group manages several renowned platforms, further solidifying its position as a prominent player in the Malaysian digital media industry. Some of these notable brands include **SAYS**, **OhBulan**, **Sirap Limau**, **Viral Cham**, etc. Through its comprehensive skill set and innovative approach, REV Media Group stands at the forefront of Malaysia's digital media landscape, continuously delivering engaging content and captivating experiences across various digital platforms over 40+ notable **brands**.**
This role will be responsible for executing and managing all digital advertising campaigns across all REV Digital platforms. This role will require providing the Digital Advertising Sales teams with efficient, fast, and effective support to ensure all digital ad delivery goes smoothly and meet client expectations.
This role will be responsible for the technical set-up of ad creative, ad unit management, and monitoring the delivery of campaigns to perform necessary optimizations and reporting as needed. This role will be responsible for monetizing the remnant inventory to help the group maximize digital ad revenues as well.
- Pre-Campaign execution which includes educating and attending to the request and questions such as inventory forecast, format, etc from sales/ agencies
- Checking the campaign details according to the booking form & Setup the campaign
- QA on the creative, Escalate the issue if any & Provide screenshot of the campaign once the campaign goes live to the Sales
- Setup campaign tracking on the Data Management Platform, Generate the tracking scripts from DMP & Place the tracking scripts for the respective campaign in the ad server
- Monitor & Optimizing campaign delivery & performance
- Alert sales on any delivery issues & provide suggestions for better campaign performance.
- Post Campaign execution
- Ensure the committed KPI of the campaign was fulfilled and Prepare the Post Campaign Report
- Sites revamped & New sites ad unit integration
- Handling the ad unit implementation on the new sites/site revamped, testing the ad to make sure all the ad units working properly on the sites, and reviewing/recommending the ad position in order to get better campaign performance.
- Prepare monthly inventory utilization report for all MPB properties, Highlight any abnormal traffic issues on the sites
- Prepare monthly non-direct advertising revenue report to respective stakeholders.
- Prepare monthly inventory forecast report for the sales team
- Attend all ad hoc requests: Provide assistance for all ad operations-related tasks across the whole MPB group.
- Prepare monthly billing/invoices report to ads vendors eg. Lotame, Google Liaise with the finance team to process the payment or get the payment.
- Optimization of remnant inventory across the sites to achieve higher yield.
- Research, Suggest, implement & perform testing on new ad formats on respective sites to enhance the current sales offering to clients. Feedback & Identify potential errors and troubleshoot the issues.
**Skills/ Qualifications/ Experience**:
- **0-2 years** of ad operations or in a similar role in the Digital Media industry (A bonus if you have worked in a publisher or media agency).
- Knowledge of online advertising operations is an added advantage
- Fluent in English, strong written and verbal communication
- Proficiency in PowerPoint/Gslide, advanced proficiency in Excel/Gsheet. Ability to consolidate information and work with multiple data points.
- Basic Knowledge about media & technologies used to support online advertising operations: ad serving, IAB standards, Data management tools, HTML, JavaScript, CSS, Google Analytics, and Viewability/Verification preferred.
- Experience trafficking ads for direct sales & programmatic on Google Ad Manager, Google Ads, and DV360 is a big plus.
- Must love and be curious about advertising, data analytics, and how that affects the bottom line
- Ability to handle multiple projects and prioritize responsibilities
- Ability to work efficiently in a fast-paced environment
- Attention to detail, strong organizational and follow-through skills
- Self-motivated, but also able to collaborate well with
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