Marketing Executive

5 months ago

Petaling Jaya, Malaysia IPC Shopping Centre Full time

**Company Description**
**_
GREAT place for shopping, leisure and meetings for my family and friends; with a GOOD MIX of retail offering that making every wishes AFFORDABLE._**

Located at the heart of the upmarket and affluent Damansara neigbourhood, IPC Shopping Centre attracts a sophisticated customer profile and adjoins IKEA Damansara, one of the most successful stores in the IKEA family that ranks in the top 10 worldwide for footfall. We are one of the first to many shopping centres under Ikano Centre’s portfolio across the Southeast Asian region.

IPC Shopping Centre is a family-friendly shopping destination that is more than just shopping. It is So Much More as there are more than just transactional experience. IPC is a place where people want to return to, over and over again. In IPC Shopping Centre, we strive to bring bright smiles and laughter to our shoppers.

**About the job**

In this role, you will support the Marketing Manager and PR and Digital Specialist, with key responsibilities concerning in Digital Marketing: create and maintain a favourable public image for the Shopping Centre by communicating activities, accomplishments and / or points of view; as well as to plan, develop, implement and manage the overall digital marketing strategy for the Shopping Centre. Loyalty and CRM: manage all operations and documentation of the implementation of loyalty programmes. It is also required for the incumbent to also develop tenant relations to contribute traffic growth to create a better everyday life for the many people.

Digital Marketing:

- Work closely with the marketing team and be responsible for digital marketing campaigns.
- Implement digital strategies and optimize digital campaigns across all digital platforms and social media channels to improve brand positioning.
- To create and develop content / copywriting to attract and engage internal and external stakeholders.
- Conceptualization and creation of visual graphics and videos intended for publication on social media and offline while adhering to brands’ branding guidelines.
- Responsible in handling digital and online communications, execute online and social media campaigns as well as the production of EDM from conception, collation, content writing to result efficiency.
- Responsible in monitoring media coverage, competitors and industry issues.
- Continuously creating digital media content to improve brand positioning.
- Establish a good relationship with tenants and initiate tactical projects to enhance product awareness and the presence of tenants in the Shopping Centre.
- Collaborate with agency partners in media strategy and performance optimization, content planning and loyalty engagement leveraging Owned channels, Performance Digital, Social Media, CRM and Digital Content Marketing.

CRM and Loyalty Management:

- Manage all documentation and operations of the loyalty programmes.
- Assist on marketing collaterals which are related to the loyalty program.
- Liaise and coordinate with all participants and the service provider for the implementation of the CRM system.
- To recruit merchants and members to participate in the loyalty programme.
- Maintain and monitor loyalty members’ data to ensure data quality and accuracy.
- Manage loyalty acquisition and maximize the usage of members’ information (demographic, psychographic and purchase history) to develop relevant activation activity / campaign.
- Determine the best offers and incentives for loyalty programmes and marketing campaigns by working with the marketing team for approval.
- Advice on the feedback received from time to time to improve the programme and system.

**Qualifications**
- Bachelor's Degree in Marketing, Mass Communication, Business, or related field required.
- Possess at least 1-2 years of relevant working experience preferably in rewards / loyalty programme, experience in working with Shopping Centre would be an added advantage.
- Manage and refine/improve the consumer CRM program based on insights, basic research and consumer expectations.
- Strong analytical and problem-solving skills. Combined with a high level of initiative and ability to thrive in a fast-paced environment.
- A capable communicator, who can communicate complex analytical or technical topics in a clean and simple way.
- Good Internet & social platforms technical and functional knowledge.
- Great sense of ownership and responsibilities in any task assigned.
- Detail-oriented, organized, self-starter and a great communicator.
- Able to analyse data and translate results into execution strategy.

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