Campaign Analyst
4 weeks ago
Working Hour
Regular Hours
Monday - Friday
Business Area
Strategy & Analytics
Location
Malaysia - Kuala Lumpur
Description
**Primary Objective**:
Provide support to respective business team to design, build, test & validate, execute, and track campaigns based on business use cases to generate campaign leads for monetization.
**Key Responsibilities**:
Product and Business Knowledge:
- Provide support, reviews, and guidance to business users such as GRB CAD and GBB analytics team on MCCM for build, test and execution of campaign via UNICA to ensure adoption of Multi-Channel Campaign Management-MCCM.
Campaign Leads & Fulfillment:
- To generate campaign list, offers, fulfillment and tracking accurately in according to agreed requirements defined with Business and Analytics
- To advise the expected delivery date based on the complexity of the campaign requirement
- Enhancing and modifying templates/macros, extraction queries or logic to increase efficiency
Campaign Testing, Automation & Monitoring:
- Conduct test and actual blast
- Schedule and automate campaigns jobs (leads/fulfillment/tracking) to respective channels and product owners
- Monitor and maintain campaign schedules based on campaign requirement and period (inclusive adhoc or ever-green campaigns)
Campaign Tracking:
- Track and generate customer response & campaign fulfillment data & report to business stakeholders for analysis and reporting
- Provide campaign analysis to LOBs, to identify campaign effectiveness
Campaign Audit & LOP:
- To ensure end-to-end campaign processes and standards are followed to avoid any non-compliance finding is reported.
- To ensure completeness of documentation on MCCM for audit or future references for user and team for support purposes.
**Requirements**:
**Requirements**:Bachelor Degree - Degree/Master in Decision Science, Statistics, Economics, IT, Computer Science or related discipline. Preferred experience in Campaign Analytics and other related fields such as (Data Warehouse, Data Analytics, Campaign Management)
- Good knowledge & hands-on experience in campaign build, test, validate, and deployment using (Unica or SAS)
- Possess good banking industrial data knowledge on campaigns related data will be an advantage for the role.
- Good understanding of end-to-end campaign process from requirement until execution and tracking.
- Good knowledge in Channel Integration is an advantage for the role.
**Benefits**:
Dental, Education support, Miscellaneous allowance, Medical, Loans, Sports (e.g. Gym), Parking, Vision, Regular hours, Mondays - Fridays, Casual Business Wear, Performance Based Rewards
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