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Livestream Kol Initiative

1 month ago

Kuala Lumpur, Malaysia Shopee Full time

DepartmentMarketing- LevelExperienced (Individual Contributor)- LocationMalaysia - Kuala LumpurThe Marketing team at Shopee is responsible for conceptualising and implementing go-to-market activities to achieve increased usage and visibility. The team covers areas including Campaigns Management, Community, Public Relations, Partnerships, Offline Marketing and Design. The Regional Marketing team is responsible for strategising and implementing go-to-market activities and working with local teams to localise marketing for the specific markets. The Brand and Growth Marketing team covers all aspects of online and performance marketing for the region. This team is responsible for data-driven solutions, tracking and measuring data to reach the targeted customers. Browse our Marketing team openings to see how you can make an impact with us.
- Manage and execute Shopee's Livestream KOL projects
- Responsible for monitoring and reporting on business performance metrics for Shopee's Livestream KOL projects
- Identify gaps and opportunities for KOL streaming adoption, retention and growth
- Manage the program's incentive & payment scheme to ensure industry relevance to KOLs
- Manage collaboration with brands to engage KOL for livestreams
- Responsible for data gathering, analysis and reporting for shows produced, results, financials and communications
- Strong project management skills and ability to be creative operationally and strategically
- Coordinate with other marketing teams to develop opportunity of resource integration
- Liaise with external partners to foster adoption of livestream featuring KOLs
- Maintain and manage project timelines, expectations, tasks, and resources
- Understand and execute operational matters
- Other ad-hoc tasks as assigned

**Requirements**:

- Diploma or Bachelor’s degree, with at least 3 years of working experience
- Experience in live streaming field or familiarity with KOL management is an advantage
- Strong attention to details
- Experienced with data analysis and budgeting with strong command of Excel
- Good command in written, analytical and organizational skills
- Excellent communicator (written/verbal/presentation) with ability to build rapport, negotiate and coordinate independently with stakeholders
- Have a strong affinity for critical thinking, hands-on execution, problem-solving, and ability to handle multiple tasks
- Good team player who enjoys working in a fast-paced and fast-results environment