CRM/cvm Specialist
2 weeks ago
**The Position**:
- Provide support to the CRM Manager and ComOps Team on CRM
- Supporting CRM System and Customer Segmentation & Targeting.
- Analysis on customer engagement quality and quantity KPIs for both MY & SG.
- Data Excellence, data analytics, multichannel analytics, data management, and data stewardship
**Duties & Responsibilities**:
**Veeva CRM System Management and Customer Segmentation & Targeting**
- Maintaining CRM processes and governance.
- Implement CRM strategies to optimize customer engagement and retention.
- Analyzing behavioral activity, ensuring accurate information in the Veeva System.
- Support Veeva System processes, configurations, data preparations & maintenance.
- Help in managing MCCP (Multi Channel Cycle Plan) process for all FF.
- Maintain & develop Veeva reporting according to business needs.
- Supporting ROPU on all CRM system UAT, feedback & request.
- Support Veeva training & workshop.
- Assist in Customer Segmentation & Targeting process.
- Manage S&T data integration and mapping.
**Data Analytic**
- Organized and structured CEE - Customer Engagement Excellence performance data from Veeva for measurement and benchmarking.
- Utilize analytic techniques to identify trends, patterns, and insights to enhance customer interactions and drive business outcomes.
- Utilize multichannel analytic methods to measure the effectiveness of customer engagement & experience across various channels.
- Design and develop reports for actionable insights to the business.
- Performs customer engagement KPI tracking & monitoring.
- Prepare KPI result for incentive calculation.
**Data Excellence**
- Data management & data integration to establish solid foundation for efficiency of data extraction and analysis.
- Data stewardship efforts, manage and maintain CRM databases, including data quality assessments, data cleansing, and establishing data governance frameworks.
- Work on planning, benchmarking & targeting data readiness for measure’s needs.
- Data support to ROPU
**Requirements**:
- Bachelor’s degree graduate
- Minimum 2 years hands-on experience with a focus on CRM management, analytic techniques, data management, and data stewardship.
- Experience in the pharmaceutical industry is an advantage.
- Proficiency in Microsoft Excel is a must.
- Detail-oriented with a commitment to data accuracy, integrity, and data stewardship.
- Strong analytical skills with the ability to interpret complex data sets. Experience with Data Analytics and Data Visualization Tools (e.g., Power BI) is an advantage.
**Ready to contact us?**:
Please contact our Recruiting ASKAN Team: PHI +632 8876 6899 | SGP +65 6419 8822 | MYS +603 2092 0041
**Note to Recruitment Agencies**:
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