Growth Marketer
5 months ago
Job Description
Develop and execute a comprehensive B2B growth strategy to acquire new leads for the company;
Conduct market research to identify potential B2B customers and understand their needs, pain points, and buying behaviours;
Implement and optimize lead generation campaigns, including lead capture forms, landing pages, and lead nurturing workflows;
Collaborate with the sales team to align marketing efforts with their needs and ensure a smooth transition of leads into the sales pipeline;
Analyze and track key performance indicators (KPI) to measure the effectiveness of marketing campaigns and make data-driven decisions for continuous improvement;
Stay updated with the industry trends, competitive landscape, and emerging marketing technologies to implement innovative strategies;
Continuously monitor and optimize the lead generation process to maximize conversion rates and improve overall marketing ROI;
Provide regular reports and insights on lead generation performance and contribute to strategic discussions on business growth;
Represent the company at industry events, conferences, and networking opportunities to expand the company’s reach and build relationships with potential B2B clients.
Requirement
Bachelor’s degree in marketing, business or related fields;
Proven with a good track record of working experience as a Growth Marketer, preferably in a B2B startup or fintech company;
Strong command in English in both written and verbal with exceptional communication and presentation skills;
Demonstrated expertise in lead generation strategies and tactics, including experience with digital marketing, content marketing, and social media marketing;
Proficiency in using marketing automation tools and CRM software to manage and track lead generation campaigns;
Analytical mindset with the ability to interpret data and metrics to make informed decisions and optimize marketing efforts;
Self-started with a proactive attitude, capable of working independently and in a team environment;
Result-oriented mindset with a focus on achieving and exceeding targets;
Excellent organizational skills with the ability to manage multiple projects simultaneously;
Prior experience in the financial technology (fintech) industry is highly desirable.
Job Information
Industry
NORMAL
Employment
Position Level
Assistant Manager
Working Hour
Language
English, Melayu
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