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Content Strategy Lead

1 month ago

Petaling Jaya, Malaysia GSK Full time

**Site Name**: Petaling Jaya Horizon Penthouse

**Posted Date**: Aug 25 2023

Your talent can bring our science to life. Join us as **Content Strategy Lead** for defining the content strategy, which includes planning, development, and management of content to enhance customer experience and support brand objectives. You will drive the implementation of defined content strategy, measurement of content effectiveness, and optimization of content across channels, based on the campaign goals. You will work with cross-functional teams to ensure cohesive and personalized messaging across all channels.

**Primary Duties & Responsibilities**:

- Defines content strategy that supports the development of purposeful content, design and personalized as per local HCP needs/preferences. Shares LOC specific nuances for development of relevant push & pull content based on campaign and brand objectives, content pillars and HCP needs to establish connection across the Omnichannel (OC) ecosystem
- Supports the designing of right content for the customer journeys, leveraging relevant global or local content for each touchpoint; supports localization of global content based on local HCP understanding / unmet needs
- Oversees the creation and management of content calendars. Develops content governance guidelines for design, tone, style, and voice of all content in alignment with Marketing, Medical & Compliance
- Shares guidance to ensure all content development, optimization and implementation follows the requirements set out within internal and external operating frameworks including the GSK Code & ABPI code. Conducts periodic content audits to identify gaps in the content and suggests ways to extend, augment, edit or create content, as required
- Works closely with OC Lead and Experience Design & Channel Orchestrator to share relevant inputs on customer journey design. Partners with brand managers to ideate on content, aligned with the business objectives, relevant to the segment/ persona and fit for purpose for the channels. Shares Medical, Marketing & Sales teams inputs around having right nuances, scientific content / HCP content preferences/needs with relevant teams for content planning & development. Collaborates with Content Management, Creative, Technology CRM agencies to identify content topics most relevant to target HCPs and shares with relevant teams to accordingly modify brand’s communication
- Acts on content analytics to enhance content effectiveness and adjusts strategies and tactics as necessary to optimize results and provide personalized content to HCPs. Translates insights, data, and disparate pieces of information into narratives that promote the value of the company’s products and services

**_ Why you?_**

We are looking for professionals with these required skills to achieve our goals:

- Bachelor’s Degree in Marketing, Communications, Advertising, or any other related discipline. MBA in Marketing or any other post-graduate degree in content / communication preferred.
- 7+ years of directly related or relevant experience, preferably in content management, marketing communications or advertising.
- Preferred Certifications: Digital Marketing Certifications, Content Marketing Certifications, Data Analytics Certifications, Project Management Certifications
- Technical Skills: Content Strategy, Content Curation & Assessment, Marketing Analytics & Customer Insights, Customer Experience Management, Content Analytics, KPI Reporting & Monitoring, Asset & Content Management
- Tools Knowledge: MS Office suite, Web Analytics tools like Google Analytics, CRMs like Veeva, Salesforce, Marketing automation tools like SFMC, Pardot, Content Management Systems like Veeva Vault, Data tools like Claravine, Database Activity Monitoring (DAM) tools

**Why Us?**

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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