Assistant Manager/manager, Brand Management

3 months ago


Kuala Lumpur, Malaysia Great Eastern Malaysia Full time

Assistant Manager/Manager, Brand Management & Digital Marketing

**Responsibilities**:
**Brand Management**
- To drive, execute and implement the brand, product and event based campaigns successfully via digital platforms. Ensure campaigns are monitor closely and meeting all deadlines.
- To work closely with Media and Creative agencies to ensure timely execution / implementation of campaigns. I.e. coordinating meeting, follow-up on deliverables and ensure quality and efficiency of campaign management.
- To serve as the Corporate Identity custodian for internal and external parties. Ensure branding materials in compliance to the brand guidelines.

**Digital Management**
- To monitor and ensure all postings are scheduled correctly and enquiries on social media are attended within the timeline and efficiently.
- To monitor and ensure all the contents in the corporate website and Staffnet is updated efficiently. Liaise with stakeholders to maintain and update the corporate website on a regular and timely basis.
- To plan and execute digital advertising campaigns for key products and brand campaigns.
- To develop always-on content for Great Eastern Malaysia's social media accounts to establish digital presence.
- To manage and liaise with stakeholders on stakeholders requests for social media posting, website uploads, and digital campaigns to comply with corporate brand guidelines.
- To optimise Digimind news alerts by refining keyword searches and tracking relevant topics related to the industry.
- To liaise with Group Digital Marketing to resolve GELM social media brand abuse and impersonation pages on social media platforms on a weekly basis.
- To manage SEM and SEO campaigns.

**Requirement**:

- Hold an Advanced Diploma/Degree in Business, Mass Communications, Digital Marketing or related disciplines.
- Must have at least 3-5 years (for Assistant Manager) and above 5 years (for Manager) working experience in managing multiple digital platforms in a similar organization setting with proven track record, brand management and digital advertising / marketing, web analytics, consumer and communication research.
- Possess excellent written and presentation skills, as well as strong interpersonal skills.
- Creative and innovative with a good project management core.
- Good knowledge of brand management, digital marketing, PR best practices as well as event management and crisis management/communications.
- Strong interpersonal and networking skills
- Ability to communicate in Mandarin will be an added advantage.

Job ID 2000016N



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