Assistant Brand Manager

2 weeks ago

Kuala Lumpur, Malaysia Unilever Full time

Job Title: Assistant Brand Manager

Location: Malaysia

**The Purpose of Role**:
This is an exciting opportunity to lead and drive Unilever’s growth engine into the future We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who will be responsible for leading the activation of our brand strategy in Malaysia across consumer-facing channels.

Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio. You will be part of the local marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns to building a standout brand experience across direct-to-consumer channels.

**Team Structure**:

- Reporting to: Senior Brand Manager

**Key Responsibilities**:

- Co-build and support innovation, activation, advertising, and promotion on projects assigned whilst assisting and managing a brand budget.
- Drive ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities.
- Analyze market, consumer, and competitive information in setting new product pricing and launches.
- Analyze and review brand, competitive, category and consumer trends to enhance the brand’s equity and marketplace performance.
- Analyze brand Profit and Loss (P&L) and drive the profitability of the brand.
- Support the creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.
- Involve in launch management, building launch plans, customer sell-in and legal and regulatory issues.
- Manage the assigned brand’s new product launch assessment and deployment in the
- Local market, including P&L, pricing, place and positioning.

**Key Stakeholders**:
Internal
- Local and Global Cross-functional teams - Supply Chain, Finance, Customer Development
- Local marketing expert team (Market Research, Digital, etc)
- Global Brand custodians

External
- Customers, Creative and Media agencies

**What’s in You**:

- Bachelor’s Degree in Marketing or equivalent.
- 1 - 3 years’ work experience in brand/product management/marketing, preferably in the consumer goods industry.
- Proven experience in co-developing and implementing effective and integrated brand plans.
- Healthy obsession with consumer understanding; completely immersed in the world of the consumer, intimately understanding consumers’ current needs and curious about future needs.
- You are excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.
- You are equipped with media understanding, particularly in digital marketing and know-how.
- You are experienced in proven project and budget management.
- You are knowledgeable in end-to-end marketing management, have the ability to understand the big picture and are also comfortable with details and managing the operations.

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