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Manager, Digital Touchpoints for The Region

1 month ago

Bandar Kinrara, Malaysia Agensi Pekerjaan iForte Sdn Bhd Full time

As Digital Touchpoints Manager, you will be responsible for the operational execution of digital topics in OneWeb, DMP, Social & Media as well as refinement and adaptions of regional strategies, steering markets and agencies to evaluate and develop efficient Customer Services relevant business improvements.

**Responsibilities**:
End to end campaign management for Social activities:

- Recommend, define, create and refine regional social/media plans and social/media strategy to achieve optimal performance and plan execution.
- Development and implementation of social media strategy to build a strong, positive brand image and to increase reach across international markets for Customer Services core business areas.
- Conceptualization and implementation of social media measures and actions on the relevant social media channels (especially Facebook, Instagram, Pinterest, Twitter, Tiktok) and their monitoring.
- Constant trend and market analysis across social media platforms and markets.

End to end campaign management for OneWeb activities:

- Supporting markets on OneWeb projects and strategy plan execution
- Understanding each market business landscape, scope and needs.
- Search engine optimization and Search engine marketing.

End to end campaign management for Salesforce Interaction Studio:

- Input and Create transparence into the development of the platform Salesforce Audience Studio and future CDP Studio and its uses to support business needs in the region.
- Steering & providing and having the understanding of local marketing needs, articulating the business benefits by consulting and highlighting on the right usage of the product.
- Support execution and strategizing markets and region on the customer journey strategy, with a focus on audience targeting and support markets to achieve the optimal use of the implemented personalization tools.
- Steer the regional adoption and implementation team, for a coordinated customer journey.
- Data-driven analytical approach to marketing and problem solving combined with strategic business focus and vision.
- Ability to work with 1st, 2nd and 3rd party data sets.
- Cross-stream alignment & consultation with Salesforce Interaction Studio, OneWeb, Marketing Cloud, Content and Media.
- Collaborate with ROCS team and Overseas markets to prioritize and implement Digital Marketing Strategy for campaigns with focus on the KPI of driving leads and increasing NRCP conversion.
- Alignment between stakeholders on budget and delivery timelines as well as the interplay between regional experience center and local market campaigns.
- Innovate and stay up to date on the latest developments in digital touchpoints topics & strategies and best practices to foster the learnings for the entire regional team & markets. Monitor, reviews, analyzes and execute learning fields/areas for markets.
- Contribute in predictive performance analysis and execute market forecast trends based on available data sets.
- Analyze, monitor and report on success KPIs for efficient and effective digital touchpoints activations. Formulate actionable insights and recommendations for markets and management.

**We offer**:

- A competitive package within a leading global company.
- A flexible and agile work environment with interdisciplinary teams and projects.
- A challenging and complex environment with room for growth and learning.
- Creative freedom and short decision-making paths.

**Qualifications**:

- Tertiary education with a high marketing affinity or marketing with a high affinity for IT and data or comparable studies.
- Good experience (**minimum 5+ years of experience, on any marketing automation platform** to adopt and rollout use cases and customer journeys (e.g. Adobe Campaign HotSpot, Adobe Experience Manager, Salesforce portfolio).
- Experience in customer journey creation, including data driven journeys.
- Ability to elicit requirements and communicate clearly with non-technical individuals, development teams, and other additional project members.
- Understanding of overall salesforce tech landscape.
- Ability to translate local market Business and technical requirements and provide optimization strategies.
- Holistic data-driven personalized 360° customer marketing approach & journey development, ideally with automotive background.
- Knowledge of reporting and metrics, tracking and optimization proposals.

**Other Desired Qualifications**:

- Fluent in English (spoken and written) and exceptional faculty of expression.
- In depth knowledge and understanding of overall tech and online customer journey landscape incl. CMS, CRM and DMP, Interaction Studio, Media incl. Social etc.
- Deep knowledge of Marketing Metrics and KPIs along the Customer journey (media, website, offline, etc.)
- **Experience working with all PowerBI, Microsoft eXtollo, Google Analytics, Google Campaign Manager, Social campaign manager tools, etc.**:

- Experience in data-driven personalized 360’ customer marketing