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Crypto Marketing Strategist

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Token Metrics Full time

Token Metrics is seeking a seasoned marketing professional to spearhead our Web3 marketing efforts. As the Head of Marketing and Communications, you will be responsible for crafting and executing a comprehensive marketing strategy that propels us to the forefront of the crypto analytics industry.


Key Responsibilities:
  • Strategic Marketing Planning: Develop and implement a dynamic marketing plan that elevates our brand presence and drives user growth in the Web3 space.
  • Creative Campaign Development: Design and launch innovative marketing campaigns that leverage data-driven insights to drive engagement and acquisition.
  • Brand Positioning and Messaging: Refine our brand identity and narrative to resonate with the crypto community and position Token Metrics as a thought leader in the space.
  • Community Engagement: Foster a vibrant online community through strategic platform utilization and engagement strategies that build brand loyalty and advocacy.

About the Role:

The ideal candidate will possess a proven track record in marketing leadership, with expertise in Web3 marketing, blockchain technology, and data-driven growth hacking. They will be able to navigate complex marketing channels and develop creative solutions to drive business results.