Customer Experience Strategist
5 days ago
The Arnott's Group Asia Business in Malaysia operates under Campbell Malaysia.
This regional hub leads the strategy for The Arnott's Group Asia Business Unit, ensuring a strong presence in Total Asia.
Campbell Malaysia supports the region by supplying locally manufactured and marketed brands such as Campbell's soup, Prego pasta sauces, and Kimball & Cheong Chan sauces.
Asia's diverse range of consumer food brands include TST, Swanson, GoodTime, and Nyam Nyam.
Position based in Bangsar South
Key Responsibilities:
- Develop tailored research studies to promptly address business inquiries, delivering actionable insights enhancing consumer experience understanding.
- Effectively manage projects with research agencies and internal teams, guiding external research partners to meet research objectives.
- Integrate various data sources to generate insights, facilitating recommendations for business impact, supporting content development, and evaluating brand/trade activations.
- Analyze data sources, applying root cause analysis through data mining and collaboration with other teams to formulate hypotheses informing actions and research.
Requirements For Success:
- Minimum 5 years in market research including quantitative and qualitative research
- Prior experience in data firms or brand-based roles
- Expertise in Nielsen/Kantar research tools
- Demonstrated team player with leadership qualities
- Ability to navigate challenges, think strategically, and analytically
Job Details:
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing and Research
- Industries: Manufacturing and Food and Beverage Services
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