Programmatic Campaign Expert

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia ShopBack Full time

We're looking for a highly motivated and experienced CRM Manager to lead our customer engagement efforts and drive business growth through data-driven decisions.

About ShopBack

ShopBack is the leading shopping, rewards, and payments platform in Asia-Pacific, empowering 45 million shoppers across 12 markets. With 20,000+ partners and over half a million transactions daily, we're redefining the way the world shops.

Job Description
  1. Campaign Strategy: Develop and execute CRM campaigns tailored to each market's growth stage and key performance metrics.
  2. Campaign Execution: Design, schedule, and oversee the execution of all CRM campaigns across multiple channels (email, SMS, in-app, and push notifications).
Key Performance Indicators
  • Metrics Monitoring: Monitor, analyse, and report weekly campaign performance, sharing insights with the team and recommending optimisations to achieve target metrics.
  • Segmentation Strategies: Work with the regional CRM team on developing detailed segmentation strategies to customer communications and optimise CRM inventory.

We celebrate diversity and are committed to creating an inclusive environment for all employees.


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