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Marketing Associate

2 months ago

Kuala Lumpur, Kuala Lumpur, Malaysia Tapestry, Inc. Full time
Job Summary

We are seeking a highly motivated and experienced Marketing Associate to join our team at Tapestry, Inc. as a key member of the Marketing department. The successful candidate will be responsible for supporting the development and execution of marketing strategies and initiatives that drive business growth and brand awareness.

Key Responsibilities
  • Support the development of digital media strategies across paid channels to drive brand awareness and consideration.
  • Drive performance across all mediums with regular analysis and recommendations on future investment with media agency.
  • Manage local websites, updating seasonal collections on the SGMY website.
  • Stay up-to-date on industry trends and best practices in digital marketing.
Customer Marketing
  • Support day-to-day planning and execution of seasonal activations and sales promotions across retail and outlet stores.
  • Work closely with local cross-functional teams to concept, execute, and analyze sales promotions initiatives; optimize strategy to understand business needs and drive results.
  • Establish and maintain partnerships with landlords and third-party partners to devise strategic tie-ups to drive local and tourist traffic to stores.
  • Plan and manage compelling local in-store customer events that are in line with global brand strategy.
  • Drive name capture and database growth across retail and outlet stores.
  • Oversee collateral planning, such as GWPs, marketing in-store signage, CRC, etc.
PR Support
  • Order samples according to Global and local key pushes for the season.
  • Manage all sample inventory in partnership with the PR agency to support all requests.
  • Download assets and press releases from Global portal and disseminate to PR agencies.
Qualifications and Skills
  • 3+ years of marketing experience and strong functional skills in consumer & brand marketing.
  • Strong project management skills from design to completion with an action orientation.
  • A passion for fashion and sensitivity to trends.
  • Experience in the retail industry will be an added advantage.
  • Positive, driven, and can work independently and collaboratively in a team environment.
  • Strong written and verbal communication skills to present a story in an inspiring and convincing manner.
Competencies
  • Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and 'actionable' positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Competencies for All People Managers
  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.