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Marketing Operations Manager

1 week ago

Ampang Jaya Municipal Council, Malaysia Haleon Full time

Why Choose Haleon?

We are a world-leading consumer health company shaping the future of consumer health. As an eCommerce Performance Marketing Manager, you will have the opportunity to work with a passionate and knowledgeable team, grow and innovate with category-leading brands, and make a meaningful impact on the everyday health of billions of people.

What You Will Do:

  • Campaign Optimization: Continuously optimize marketing activities to improve return on investment.
  • Media Innovation: Drive innovation in digital activations and stay up-to-date with the latest trends and best practices in ecommerce marketing.
  • Teamwork: Collaborate with marketing and eCommerce teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline.
  • Budget Management: Allocate budgets effectively to maximize Cost per Acquisition (CPA) and efficiently scale new customers.
  • KPI Analysis: Continuously monitor and analyze KPIs to ensure successful planning, execution, and optimization for key traffic metrics.
  • Content Creation: Create and manage POs for campaign activation, as well as custodian and owner of all on and off-platform visibility assets (A+ content, banners, creative, images, etc.).