Marketing Director

2 weeks ago

Klang, Selangor, Malaysia Fresenius Medical Care Full time
Job Summary

This role is responsible for driving and leading digital marketing strategies, managing brand communication, and ensuring the effectiveness of marketing services in relation to the product and services of Fresenius Medical Care.

The successful candidate will participate in the implementation of marketing communications strategies and events in close collaboration with cross-functional teams, including Sales, Marketing, IT, Commercial, and Compliance.

Key Responsibilities:

  • Drive and lead implementation of marketing events, programs, and provide project and administrative support, ensuring alignment with global and AP branding guidelines.
  • Lead in production of marketing materials, including brochures, leaflets, posters, flyers, newsletters, video, and/or animations, roll-ups, gimmicks to meet brand objectives and customer needs.
  • Responsible for executing marketing events, including conferences, seminars, booth exhibitions, marketing campaigns, and product launching, ensuring all alignment with compliance.
  • Responsible for developing and executing marketing communications strategies across digital platforms channels; oversees content creation in VEEVA, drive EDGE digital campaigns for customers, and integrated marketing services that enhance brand visibility and drive customer engagement.
  • Collaborate with internal stakeholders to create impactful marketing collateral and campaigns.
  • Oversee public relations activities, including media engagement, press releases, and influencer partnerships.
  • Coordinate web content updates, corporate mailings, and direct mail, digital platforms (e.g., social media accounts, EDGE).
  • Analyze digital trends and customer insights to refine marketing strategies and maximize ROI.

Requirements:

  • Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
  • At least 3 to 5 years of working experience in marketing or possess relevant experience and a proven track record in developing long and short-term marketing communication and digital strategies.
  • Data-driven mindset with proficiency in marketing analytics tools and strong expertise in digital social platforms (LinkedIn, Facebook, Instagram, etc.).
  • Good presentation, analytical, and interpersonal communication skills.
  • Hands-on experience on relevant software like Power BI, Canva, MS Office, Adobe, etc.
  • Experience in managing agencies, vendors, and marketing allocated budgets.
  • Possess own transport and willing to travel.
  • Experience working in a healthcare/dialysis environment will be an added advantage.

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