Growth Marketing Specialist

6 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Cartrack Full time

Role Overview

We are a leading provider of smart mobility solutions, serving over 2 million subscribers across 23 countries. The Digital Marketing Strategy Lead will drive growth and innovation within our performance marketing team by developing and executing comprehensive digital marketing strategies.

Main Responsibilities

  • Develop overall growth strategies for performance marketing channels, including Google, Facebook, TikTok, and retargeting platforms.
  • Manage the performance marketing budget to achieve growth targets.
  • Collaborate with creative, campaign, and analytics teams to enhance channel performance.
  • Analyze data to gain insights and propose effective solutions.
  • Coach and grow the performance marketing team to meet company needs and support growth.

Requirements

  • Minimum 2 years of team lead experience.
  • Focus on SEM & lead generation.
  • Proficiency in Google Adwords and Facebook paid ads is essential.
  • Strong analytical skills and data-driven approach.
  • Ability to think creatively and develop innovative solutions.
  • Excellent interpersonal and communication skills.


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