E-commerce and Channel Marketing Professional

5 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia ASUS Full time

ASUS is seeking a highly motivated E-commerce and Channel Marketing Professional to join our team.

Job Summary

We are looking for an individual with a passion for e-commerce and online marketplace management to oversee and manage all activities related to our online marketplace accounts. The ideal candidate will have strong analytical skills and the ability to interpret data to drive business decisions.

Main Responsibilities
  • Marketplace Management: Develop the best shopper's journey and UI/UX within the ecommerce landscape, plan and implement strategies to maximize sales and visibility on these platforms, monitor and analyze marketplace performance metrics including ROI and KPI indexes and adjust strategies accordingly.
  • Digital/Media Buy Strategy: Develop and execute comprehensive long-term and tactical digital media strategy for marketplace, focus and/or hero products and measure the effectiveness of the media investment, including but not limited to Google Ads and Facebook Boost/CPAS, collaborate with the marketing team to create targeted advertising campaigns, analyze the effectiveness of digital marketing efforts and optimize based on data-driven insights.
  • Channel Marketing Strategy: Evaluate strategic channel marketing plans, analyze product developments, gather marketing intelligence on competitors' products and monitor market trends to aid in proposing more effective marketing strategies, manage and optimize promotional activities to drive traffic and sales, create compelling marketing collateral to support channel partners, ensuring consistency with brand messaging.
Requirements
  • Candidate must possess at least a Bachelor's Degree in Business Studies/Administration/Management, Marketing, Advertising/Media, Mass Communications, or equivalent.
  • Proven experience in managing online marketplaces such as Lazada, Shopee, TikTok, or similar platforms.
  • Passionate about e-commerce and online marketplace management.
  • Strong analytical skills and the ability to interpret data to drive business decisions.
  • At least two (2) years of working experience in the related field is required for this position.
  • Self-starter, self-motivated, able to work independently, and can manage multiple projects under minimal supervision.
  • Basic knowledge in MS Office (MS Word, MS Excel, MS PowerPoint).
  • Interest in IT, gadgets, hardware, components, and/or desktop solutions is an advantage.
  • Good command of English and Bahasa Malaysia, both spoken and written.
  • Display a positive and agile attitude, friendly personality, ability to interact with various groups/levels of people, willingness to learn for self-improvement, and possess keen attention to detail.
  • Possess own transport.

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