ShopeePay Marketing and Growth Specialist
7 days ago
About ShopeePay: We're a mobile wallet service provided by SeaMoney, a leading global consumer internet company. Our mission is to make a positive impact in our region with innovative financial services and products.
">Job Description: We're seeking a talented Marketing Associate to join our ShopeePay team in Kuala Lumpur. As a key member of our marketing team, you'll be responsible for developing and executing marketing campaigns that drive user acquisition, engagement, and retention.
">Key Responsibilities:
- Assist in planning and executing marketing campaigns to increase ShopeePay adoption among users and merchants
- Develop and manage digital marketing initiatives, including social media, email marketing, and in-app promotions
- Collaborate with cross-functional teams to align marketing efforts with business goals
- Conduct market research and competitor analysis to identify growth opportunities
- Monitor campaign performance, analyze key marketing metrics, and generate insights to optimize strategies
- Support the creation of marketing materials, including social media content, landing pages, and ad creatives
- Manage budgets and ensure cost-effectiveness
- Stay updated on fintech and digital payment trends to innovate marketing approaches
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field, with availability to start work full-time in 2025
- 0-2 years of experience in marketing, digital marketing, or fintech (fresh graduates are welcome to apply)
- Strong analytical skills with the ability to interpret marketing performance data
- Familiarity with digital marketing tools such as Google Analytics and CRM platforms
- Knowledge of social media platforms and content marketing
- Excellent communication and project management skills
- Ability to multitask, work under pressure, and meet deadlines in a fast-paced fintech environment
- Possession of a passion for fintech, digital payments, and consumer marketing trends
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