Category Development Manager

3 days ago


Petaling Jaya, Selangor, Malaysia Kao (Malaysia) Sdn Bhd Full time

Job Title: Category Development Manager

Company Overview:

  • Kao (Malaysia) Sdn Bhd is a renowned manufacturer of personal care, cosmetics, and household products.

Job Description:

AVP (HCD & Admin)

Job Responsibilities

  • We are looking for a skilled Category Development Manager to assist in planning and executing trade marketing strategies that drive category growth.
  • Support business planning activities for assigned categories by analyzing market and product data to identify opportunities for growth.
  • Conduct category performance analysis using market and product data to identify opportunities for growth.
  • Develop channel strategies with differentiated promotions to attract consumers.
  • Prepare planogram proposals, display formats, and Point of Sale Materials (POSM).
  • Support the creation of trade decks, NPI, and trade plan presentations for the sales team.
  • Monitor competitor activities, support post-campaign analysis, and assist in trade investment and account profitability planning.
  • Support the implementation of sell-in and sell-out, distribution, and merchandising strategies.
  • Collaborate on annual customer business plans and contribute ideas for sustainable growth.
  • Work with the Supply Chain team to support stock requirement forecasts based on market trends and sales data.

Required Skills and Qualifications:

  • A minimum of a bachelor's degree is required for the position.
  • Minimum 1-2 years of trade marketing or key account management experience in FMCG environment. However, fresh graduates are encouraged to apply.
  • Well-versed in retail sales environment and its dynamics.
  • Strong interpersonal and analytical skills with basic research knowledge.
  • Good presentation and communication skills, able to support the sales team to liaise with customers as necessary.
  • Strong strategic development and analytical skills with experience in data analysis.
  • Basic financial knowledge for decision-making.
  • Able to multitask and work cross-functionally.


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