Global Trade Marketing Manager

7 days ago


Shah Alam, Selangor, Malaysia GoodMorning Global Sdn Bhd Full time
Job Description:

The ideal candidate will be responsible for developing and implementing trade marketing strategies to drive sales and brand awareness. Key responsibilities include:
  • Developing Channel specific strategy, discovering business opportunities and developing high-value-added activities.
  • Developing effective channel promotion, sell-out programs and brand activation programs in the retail space to maximize reach and shopper interaction.
  • Setting up evaluation and measurement parameters for Trade Marketing Activities.
  • Developing Point of Purchase strategy in sync with the brand objectives.
  • Developing creative agencies/units which specialize in point of purchase design and implementation.
  • Arming the field force with innovative POP tools to create heightened visibility for our brands in the market space.
  • To search for new event avenues, coordinate, lead and manage events.
  • Following up event on-site and managing event set-up.

Requirements:

We are looking for a highly motivated individual who is an expert in trade marketing and has a strong understanding of the consumer market. The ideal candidate will have excellent communication skills, both written and verbal, and be able to work effectively with cross-functional teams. Strong analytical skills and attention to detail are also essential. Additionally, experience with event management and negotiation would be beneficial.



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