Strategic Marketing Manager Role

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia AirAsia Full time

We're seeking a highly skilled Senior Marketing Manager to lead our marketing efforts and drive business growth.

About the Role:

This role involves developing and executing marketing strategies to drive business growth and increase brand awareness for AirAsia MOVE.

As a senior member of our marketing team, you'll have the opportunity to work on high-profile campaigns, develop strategic partnerships, and build relationships with key stakeholders.

You'll also be responsible for analyzing campaign performance, identifying areas for improvement, and implementing data-driven solutions to optimize results.

Key Responsibilities:
  1. Campaign Development: Brief internal teams and agencies, review creative concepts, approve media plans, and oversee campaign production for a flawless launch.
  2. Campaign Performance Tracking: Monitor, analyze, and report campaign success, ensuring every move aligns with business objectives.
  3. Event Planning: Organize and execute marketing events, activations, and sponsorships to enhance brand engagement and customer experience.
  4. Team Collaboration: Work closely with creative, social media, PR, digital, and brand teams to ensure campaigns are seamless and communications are consistent.

This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to think strategically and creatively.

What You'll Enjoy:
  • Emotional Wellbeing: Paid time off, wellness programs, and childcare amenities.
  • Financial Wellbeing: Resources relating to financial, personal skills, and career growth programs.
  • Allstars Specials: Free flights, unlimited discounted flights, and exclusive discounts with partners.
  • A unique Allstar culture like no other.


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