Automotive Sales Director

6 days ago


Kota Bharu, Kelantan, Malaysia Jobstreet Malaysia Full time
About the Role

The Sales Manager is a pivotal position in our organization, overseeing various aspects of the sales process within a car dealership or automotive sales company.

Key Responsibilities
  • Sales Strategy and Planning
    • Developing Sales Strategies: Create and implement effective sales strategies to achieve company sales targets and improve market penetration.
    • Sales Forecasting: Analyze market trends and sales data to forecast sales, set targets, and define strategies for achieving them.
    • Promotions and Campaigns: Plan and execute promotional campaigns to attract customers and drive sales.
  • Team Management
    • Leading the Sales Team: Manage a team of sales consultants or representatives, guiding them in daily activities and performance.
    • Training and Development: Provide ongoing training and development opportunities for the sales team to improve their skills and product knowledge.
    • Motivating the Team: Set goals and motivate the team to meet or exceed sales targets, often using performance incentives and recognition.
  • Customer Relationship Management
    • Building Customer Relationships: Establish and maintain long-term relationships with customers to encourage repeat business and referrals.
    • Handling Customer Concerns: Address customer complaints or concerns in a professional manner, ensuring customer satisfaction.
    • Conducting Product Demonstrations: Oversee or conduct test drives and product presentations to customers, showcasing the features and benefits of different vehicles.
    • Analyzing Sales Data: Monitor and assess the performance of the sales team and individual sales representatives. Analyze conversion rates, sales performance metrics, and customer feedback.
    • Adjusting Sales Techniques: Adjust the sales approach based on the data and market conditions to improve results.
    • Reporting: Provide regular reports to senior management on sales performance, market trends, and team progress.
  • Inventory and Product Management
    • Stock Management: Coordinate with inventory and purchasing departments to ensure the dealership has an adequate stock of vehicles to meet customer demand.
    • Knowledge of Products: Stay updated on the features, pricing, and specifications of the vehicles being sold to provide accurate information to both customers and the sales team.
    • New Model Launches: Assist in the introduction of new car models and ensure that the sales team is well-prepared to sell them effectively.
  • Negotiation and Closing Sales
    • Negotiating Deals: Engage in the negotiation process with customers to finalize sales agreements, ensuring profitability for the dealership while maintaining customer satisfaction.
    • Handling Financing Options: Oversee or assist in the presentation of financing options, warranties, and other add-ons to customers.
    • Finalizing Transactions: Ensure that the documentation and paperwork for sales are completed accurately and efficiently.
  • Marketing and Networking
    • Local Marketing: Collaborate with the marketing team to promote dealership events, sales campaigns, and other activities.
    • Building Partnerships: Establish relationships with local businesses, community organizations, and potential corporate clients for bulk vehicle sales or fleet management.
    • Attending Events: Represent the dealership at trade shows, conferences, and local events to build brand presence and network with potential customers.
  • Compliance and Reporting
    • Regulatory Compliance: Ensure that all sales practices comply with industry regulations and company policies.
    • Sales Documentation: Oversee accurate and timely completion of all sales-related documents and contracts, including financing arrangements.


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