Regional Consumer Engagement Manager
2 weeks ago
**About the Role**
The Regional Consumer Engagement Manager will oversee consumer loyalty across Grab's business verticals, markets and broader ecosystem. Its primary goal is to design and manage loyalty levers to enhance consumer lifetime value (LTV) and profitability for the organisation.
You will report to the Regional Head of Loyalty Strategy. In this go-to-market (GTM) role, you will work together with country teams to structure and manage well-loved loyalty programs that consumers engage with, shape consumer behaviour, incorporate and leverage Grab's wider ecosystem and strategic partners, and provide feedback to regional teams on program/tool/product improvement.
- Shape consumer behaviour – e.g. incentivising LTV-uplifting transactions/behaviours, driving adoption of new features/products
- Incorporate and leverage Grab's wider ecosystem and strategic partners
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