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Marketing Associate

2 months ago

Kuala Lumpur, Kuala Lumpur, Malaysia ShopBack group Full time

About the Role:

A Marketing Associate at ShopBack will thrive in a fast-paced learning environment with opportunities to learn more about e-commerce marketing operations and workflow.

The role will support the Marketing team on day-to-day campaigns execution and manage the app and web platforms via various internal platforms.

Key Responsibilities:

  • Manage the execution of day-to-day CRM strategies and activities through channels including push notifications and in-app messaging.
  • Collaborate with business stakeholders (including local marketing, sales, data, and regional stakeholders) to ensure campaign objectives and commitments are achieved.
  • Own the CRM marketing calendar execution - working closely with a wide range of stakeholders to ensure frequency & targeting is both optimised and within guidance.
  • Continuously monitor and analyse key performance metrics to optimise targeting, messaging, and creative.
  • Leverage customer data and insights to identify winning strategies in segmentation, personalisation, and conversion.
  • Drive projects to improve workflow processes and efficiency to help the business scale its operations.

Requirements:

  • Minimum requirement of at least 1 - 3 years of experience in project management/marketing/operations within an e-commerce/tech industry.
  • Strong skills and proper use of Google Suite (i.e., Docs, Slides, Sheets) or equivalent (Excel/PowerPoint/Doc).
  • Good communication skills in English.
  • Strong analytical and problem-solving skills with a natural aptitude to communicate clear solutions to complex problems.