Customer Engagement Strategist

5 days ago


Petaling Jaya, Selangor, Malaysia Merck Gruppe Full time

Lead Business Growth through Sales Enablement

In this exciting role as a SFE Associate, you will lead business growth by optimizing sales enablement strategies. Your focus will be on analyzing large datasets to extract actionable insights and trends, while collaborating with cross-functional teams to drive customer engagement and sales effectiveness.

Your Key Objectives

  • iConnect CRM Implementation: Design and implement an optimized iConnect CRM system, streamlining customer interactions and data management.
  • Territory Realignment: Conduct thorough analyses to ensure effective territory alignment, maximizing sales opportunities and driving customer satisfaction.
  • Incentive & Award Programs: Develop and manage incentive and award programs to motivate the sales teams.
  • Sales Performance Metrics: Establish and track key performance indicators to measure sales force effectiveness.
  • Segmentation & Targeting Strategies: Collaborate with commercial teams to develop and execute segmentation and targeting strategies.
  • Management of Sales Targets: Oversee the management of sales targets, aligning them with overall business objectives.
  • Sales Retagging Process: Manage the sales retagging process, ensuring accurate and timely execution.
  • Curation of Training Content: Create and maintain high-quality training content related to iConnect enhancements.
  • Process Enhancement: Continuously identify opportunities for process improvements, enhancing customer engagement and sales enablement.
  • Cross-Functional Collaboration: Foster strong relationships with cross-functional teams, facilitating the exchange of valuable insights and best practices.

Your Background

  • Bachelor's degree in Business Administration, Information Technology, Computer Science, or a related field.
  • Proven experience in CRM platforms (Salesforce), data analysis, and workflow management.
  • Strong analytical skills, with the ability to extract insights from large datasets.
  • Proficiency in using data analysis tools (like Power BI and Excel).
  • Able to develop effective solutions to complex problems.
  • Excellent communication and collaboration skills.
  • Adaptable and able to thrive in a fast-paced environment.
  • Willingness to learn and grow within the role and the organization.


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