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Strategic Growth Marketing Leader

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia refinegrp Full time

Welcome to a dynamic role where you will be at the forefront of innovation in blending growth marketing, performance analytics, and product strategy to attract, convert, and retain customers at scale.

As a Strategic Growth Marketer, you will craft compelling go-to-market strategies, engineer demand, and shape the ultimate coworking experience for businesses of all sizes.

Your mission is to transform big ideas into measurable growth, from discovering new market opportunities to optimizing the entire customer journey.

We are looking for a bold, creative, and results-driven marketer who thrives on hacking growth, launching game-changing campaigns, and shaping the future of work.

Key Responsibilities:
  1. Growth Marketing & Customer Acquisition
    Develop and execute growth marketing strategies to expand market presence, activate new outlets through lead generation, and drive customer acquisition.
  2. Identify new market opportunities and customer segments through data analysis, industry research, and competitive benchmarking.
  3. Lead performance marketing efforts, leveraging A/B testing, funnel optimization, and automation to maximize ROI.
  4. Utilize CRM and marketing automation tools to track, analyze, and improve marketing campaign performance.
  5. Optimize digital marketing channels (SEO, SEM, paid ads, email marketing, and social media) to enhance brand visibility and lead conversion.
  6. Drive partnership and co-marketing initiatives with landlords, real estate brokers, and business communities to accelerate growth.
  7. Conduct market research, customer feedback analysis, and competitive intelligence to inform product development decisions.
  8. Collaborate with the sales and operations teams to refine existing coworking solutions and develop new offerings that align with evolving customer needs.