Marketing Officer

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Industry Platform Full time

At Industry Platform, we empower businesses across Southeast Asia to embrace innovation and technology. As a B2B Marketing Officer, you will play a critical role in shaping our outreach efforts, boosting lead generation, managing social media, and elevating our content to position AIBP as a thought leader in the region.

About the Role
  • B2B Marketing Strategy: Assist in developing and implementing effective B2B marketing strategies that align with the Firm's goals and objectives, including digital and content marketing initiatives in the Southeast Asia Region.
  • Lead Generation: Strategise and execute targeted marketing efforts to drive qualified leads for the sales team through relevant marketing platforms such as email campaigns, social media, and other channels.
  • Content Marketing: Excellent writing and copywriting skills are essential to create compelling content such as articles, social media updates, newsletters, and thought leadership pieces to engage the target audience and build brand authority.
  • Social Media Management: Manage the Firm's social media accounts such as LinkedIn, X, Facebook, and YouTube, creating and curating content to drive engagement and brand visibility.


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