B2B Marketing Officer

21 hours ago

Kuala Lumpur, Kuala Lumpur, Malaysia Industry Platform Full time

ASEAN Innovation Business Platform (AIBP) is a business unit of Industry Platform where we are passionate about empowering businesses across Southeast Asia to embrace innovation and technology. Our mission is to drive digital transformation by providing insights, promoting innovation, and creating impactful connections. As a Marketing Officer, you'll play a critical role in shaping our outreach efforts, boosting lead generation, managing social media, and elevating our content to position AIBP as a thought leader in the region.

Role Description

We are seeking a dynamic B2B Marketing Officer with a passion for innovation and a penchant for creating compelling narratives. In this role, you will be responsible for executing marketing campaigns, assisting in lead generation, content creation, and managing social media platforms to boost brand visibility and engagement. Working closely with the Head of Marketing, you will help position AIBP as a thought leader while contributing to our mission of fostering growth through innovation and technology.

Key Responsibilities

  1. B2B Marketing Strategy: Assist in developing and implementing effective B2B marketing strategies that align with the Firm's goals and objectives, including digital and content marketing initiatives in the Southeast Asia Region.
  2. Lead Generation: Strategise and execute targeted marketing efforts to drive qualified leads for the sales team through relevant marketing platforms such as email campaigns, social media, and other channels.
  3. Content Marketing: Excellent writing and copywriting skills are essential to create compelling content such as articles, social media updates, newsletters, and thought leadership pieces to engage the target audience and build brand authority.
  4. Social Media Management: Manage the Firm's social media accounts such as LinkedIn, X, Facebook, and YouTube, creating and curating content to drive engagement and brand visibility.
  5. Campaign Management: Collaborate with the marketing team to create and manage multi-channel marketing campaigns, ensuring seamless execution and monitoring performance.
  6. Data Analysis: Analyse campaign performance and extract actionable insights to optimise future marketing strategies and ROI.
  7. Event Support: Assist in the planning and execution of promotional activities, such as webinars, events, and conferences, to enhance brand awareness and lead generation.
  8. Collaboration: Work cross-functionally with the sales and product development teams to ensure alignment of marketing initiatives and business objectives.
  9. Market Research: Conduct market research to understand industry trends, target audiences, and competitors, and apply insights to improve marketing efforts.

Requirements

  1. Experience: 2-3 years of experience in B2B marketing or related roles, with a focus on lead generation, content creation, and campaign management.
  2. Skills: Proficiency in email marketing, social media platforms, and content management.
  3. Excellent communication skills, both written and verbal, with experience in creating marketing collaterals.
  4. Ability to tap into current trends and create content that is aligned with the Firm's direction in the Southeast Asia region.
  5. Basic understanding of SEO and digital marketing strategies, with a focus on on-page optimisation and SEO-friendly content creation.
  6. Website Management: Ability to update and assist in maintaining the Firm's website, ensuring that content is up to date and aligns with our broader marketing and SEO strategies.
  7. Analytical mindset, with the ability to analyse campaign data and make data-driven decisions.
  8. Familiarity with tools such as Zoho, Monday.com, Google Analytics, and basic design tools like Canva.
  9. Adaptability and Innovation: A willingness to experiment, learn, and try new approaches to advance personal growth and contribute to the Firm's marketing goals.

Bonus

  1. Candidates with ANY of the following experiences will be highly considered:
  2. Design Experience: Proficiency in graphic design software (e.g., Canva, Adobe Creative Suite) and ability to create visually appealing content; OR
  3. PR / Media Engagement: Experience in public relations, managing media relationships, or working with external agencies for media coverage and brand promotion; OR
  4. Performance Marketing: Experience in running paid digital campaigns (e.g., Google Ads, LinkedIn ads) and optimising them for lead generation and conversion.
Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries

International Trade and Development

#J-18808-Ljbffr

  • B2B and B2C Marketing Manager

    2 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Coda Full time

    Job DescriptionKey Responsibilities:Develop and execute a social media strategy that contributes to B2B marketing objectives of driving brand awareness and generating leads.Own and oversee the execution of the global editorial plan, ensuring timely content deployment across B2B and B2C social media platforms while maintaining alignment with marketing...

  • B2B Marketing Campaign Lead

    4 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Informa Group Limited Full time

    We are seeking an experienced B2B Marketing Campaign Lead to oversee the development and execution of marketing campaigns for our events.This role involves working closely with the sales and project teams to identify business goals and develop targeted marketing plans. Key responsibilities include:Leading the development and execution of B2B marketing...

  • B2B Marketing Manager

    16 hours ago

    Kuala Lumpur, Kuala Lumpur, Malaysia 2X Full time

    Job RequirementsBachelor's degree in Business, Marketing, Engineering, Computer Science, Mathematics, or related field.5+ years of overall working experience in marketing or business management related roles.Minimum 1 year experience in roles involving planning, optimization and continuous improvement.Strong command of English and comfortable with client...

  • B2B Outreach Coordinator

    16 hours ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Industry Platform Full time

    Job DescriptionWe are seeking a highly skilled B2B Marketing Officer to join our team at Industry Platform. As a key member of our marketing department, you will be responsible for executing effective B2B marketing strategies that drive business growth in the Southeast Asia region.The ideal candidate will have a strong background in lead generation, content...

  • B2B Marketing and Growth Expert

    7 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Moving Walls Group Full time

    **Unlock Your Potential**We are seeking a talented B2B Marketing and Growth Expert to join our team at Moving Walls Group.In this role, you will be responsible for developing and executing strategic initiatives to grow and engage our AdTech Marketplace, managing digital presence, and executing campaigns to boost visibility, lead generation, and...

  • B2B Advertising Expert

    5 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Cobo Full time

    We are looking for a talented B2B Advertising Expert to join our marketing team. In this role, you will be responsible for developing and executing comprehensive B2B advertising strategies to drive qualified leads and achieve performance KPIs.The ideal candidate will have a strong background in performance marketing, with a focus on B2B audiences. They...

  • B2B Marketing Specialist

    5 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia PRISM+ Full time

    PRISM+ is seeking a B2B Marketing Specialist to join our team. As a key member, you will be responsible for developing and executing effective sales strategies to achieve sales targets and revenue growth. You will also be responsible for building and maintaining strong relationships with corporate clients, identifying new business opportunities, and...

  • B2B Content Developer

    4 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Helmsman Quality and Technology Services Company Ltd. Full time

    Job OverviewWe are seeking a highly skilled B2B Content Developer to join our team. As a key member of our marketing department, you will be responsible for developing and implementing content strategies that drive business growth.The ideal candidate will have a strong understanding of business-to-business (B2B) marketing practices and be able to create...

  • B2B Marketing Manager

    6 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia CloudFlare Full time

    Marketing Role in ASEANCloudflare is looking for an experienced B2B Enterprise marketing manager to lead our marketing efforts in ASEAN. As a key member of our regional team, you will be responsible for developing and executing marketing strategies that drive business growth and customer engagement.Your primary focus will be on creating and launching...

  • B2B Content Creator

    7 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Excelerate Sdn Full time

    About Excelerate SdnWe're a dynamic organization that values innovation and excellence. Our mission is to provide cutting-edge solutions in the EdTech space, empowering educators and learners alike. We're passionate about creating a positive impact and strive to build long-lasting relationships with our customers.Job Description: As a B2B Content Creator,...

  • Creative Director for B2B Projects

    16 hours ago

    Kuala Lumpur, Kuala Lumpur, Malaysia 2X Full time

    We're a premium Marketing-as-a-Service (MaaS) company focused on delivering B2B digital marketing expertise to companies worldwide.About the Role:The Senior Creative Designer will lead the development of creative concepts, overseeing a team to ensure design solutions meet client goals and brand standards.Deliverables: Manage and provide design solutions for...

  • B2B Enterprise Marketing Professional

    2 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Cloudflare Full time

    About the PositionThis is an exciting opportunity to join Cloudflare's marketing team as a Regional Marketing Manager for ASEAN. We are looking for a motivated and experienced marketing professional who can drive business growth and increase brand awareness in the region.About the Team: Our marketing team is passionate about using technology to solve complex...

  • B2B/B2C Product Manager

    5 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Finexus Sdn Bhd Full time

    Why Join UsWe are a dynamic and innovative company that values creativity and collaboration.We believe in empowering our employees to take ownership of their work and strive for excellence in everything they do.Job DescriptionWe are seeking a highly skilled and experienced Product Manager to join our team.The successful candidate will be responsible for...

  • Inbound B2B Growth Expert

    2 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Coda Full time

    We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes.Our goal is to foster an inclusive environment where everyone feels welcome and valued.We are seeking an experienced professional to drive our global inbound and outbound...

  • Digital Transformation Officer

    16 hours ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Industry Platform Full time

    About UsIndustry Platform is a leading business unit that empowers businesses across Southeast Asia to embrace innovation and technology. Our mission is to drive digital transformation by providing insights, promoting innovation, and creating impactful connections.We are passionate about empowering businesses to achieve their full potential and believe that...

  • Strategic Product Owner

    27 minutes ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Experian Health Full time

    As a Product Management Lead at Experian Health, you will be responsible for driving the development of our digital products, focusing on strategy and financial performance ownership. This position is accountable for the complete product lifecycle, including market requirements, commercial justification, defining, launching, and customer satisfaction.About...

  • ASEAN Marketing Strategist

    16 hours ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Industry Platform Full time

    About this RoleWe are seeking a highly skilled B2B Marketing Officer to join our team at Industry Platform. As a key member of our marketing department, you will be responsible for executing effective B2B marketing strategies that drive business growth in the Southeast Asia region.The ideal candidate will have a strong background in lead generation, content...

  • B2B Business Development

    4 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Holiday Tours Full time

    We are a leading corporate travel agency seeking a seasoned Corporate Sales Expert to join our team. As a key member of our corporate sales team, you will be responsible for developing and executing sales strategies to acquire new corporate clients.The ideal candidate will have a minimum of 5 years of sales experience, preferably in the corporate travel...

  • Marketing and Innovation Specialist

    16 hours ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Industry Platform Full time

    Job OverviewWe are seeking a highly skilled B2B Marketing Officer to join our team at Industry Platform. As a key member of our marketing department, you will be responsible for executing effective B2B marketing strategies that drive business growth in the Southeast Asia region.The ideal candidate will have a strong background in lead generation, content...

  • Performance Marketing Lead

    5 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Cobo Full time

    Cobo is a leading technology company, and we're seeking a highly skilled Performance Marketing Lead to join our team. In this role, you will be responsible for developing and executing comprehensive performance marketing strategies to drive qualified leads and achieve performance KPIs.The ideal candidate will have a strong background in performance...