Brand Ambassador Coordinator

6 days ago


Petaling Jaya, Selangor, Malaysia 1Fit Full time
Job Summary

We are seeking a highly motivated Brand Ambassador Coordinator to join our team in Malaysia. As the ideal candidate, you will be responsible for coordinating and executing influencer marketing campaigns that align with our brand goals. You will work closely with both internal and external stakeholders, including marketing, creative, and PR teams, to identify and build strong relationships with key influencers in the region.

Key Responsibilities:
  1. Strategic Planning: Develop and implement influencer marketing strategies aligned with the company's marketing objectives. Identify relevant influencer types (macro, micro, nano) for various campaigns based on target audience, brand values, and goals.
  2. Campaign Coordination: Oversee the end-to-end execution of influencer marketing campaigns from ideation to post-campaign analysis. Ensure campaigns are delivered on time and with clear OKR and performance tracking.
  3. Relationship Building: Build, maintain, and manage strong relationships with influencers, agencies, and talent managers. Source new influencers and maintain a network of industry-leading talent to keep the brand top of mind.
  4. Performance Analysis: Track and analyze the performance of influencer campaigns and adjust strategies as needed. Report on key metrics and insights to senior leadership, making recommendations for optimization.
  5. Trend Monitoring: Stay current on industry trends, new social platforms, influencer tools, and best practices to ensure campaigns remain innovative and competitive.

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