Marketing Cloud Specialist

5 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Lenovo PCCW Solutions Limited Full time
About the Role

Lenovo PCCW Solutions Limited is seeking an experienced Email and SMS Campaign Manager to join our Engagement Services team. As a key member of our team, you will design and implement complex cross-channel marketing campaigns using the Salesforce Marketing Cloud platform.

You will work closely with end business users to understand their marketing goals and develop tailored solutions to achieve those goals. Your expertise will include leveraging automation, dynamic content, and data-driven segmentation to deliver highly effective campaigns.

Key Responsibilities:

  • Develop, code, and launch complex cross-channel CRM marketing campaigns.
  • Understand customer communication needs and data streams to design effective solutions.
  • Leverage Salesforce Marketing Cloud tools and scripting languages to deliver personalized content.
  • Work with customers to understand campaign parameters and requirements.
  • Collaborate with other team members to provide best practice recommendations to customers.
Requirements

To succeed in this role, you will need:

  • 2+ years of experience on the Salesforce Marketing Cloud platform in email, SMS, and push notifications.
  • A strong foundation in data modeling to determine data flow and transformations necessary to import and transform data.
  • Experience with hand-written AMPscript to personalize emails and add dynamic content.
  • Excellent communication skills to collaborate with multiple cross-functional team members and stakeholders.


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