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Ecommerce CRM Marketing Professional

1 week ago

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SPEED & SPIRIT defines our company culture. We look for driven, vibrant, and collaborative team members who let their individual talent shine. If you're interested in joining PUMA Group, click on the 'Apply Online' button to submit your application.

This role will focus on managing Customer Relationship Management duties supporting the PUMA Ecommerce Business. Key responsibilities include executing personalized email marketing campaigns using CRM data, segmenting customers based on preferences and behaviors, analyzing CRM data to identify trends and opportunities, and utilizing CRM tools to tailor marketing strategies to meet specific customer needs.

Key Responsibilities:
  1. Email Campaign Execution: Design and execute personalized email marketing campaigns using CRM data to segment customers based on their preferences, behaviors, and purchase history. Track campaign performance through open rates, click-through rates, and conversions.
  2. Campaign Analysis: Regularly analyze CRM data to identify trends, opportunities, and areas for improvement in customer interactions and marketing efforts. Provide detailed reports to stakeholders on customer behavior and campaign effectiveness.
  3. Segmentation and Personalization: Utilize CRM tools to segment customers into distinct groups based on demographics, purchase behavior, and interaction history. Tailor marketing strategies and campaigns to meet the specific needs of each segment.
  4. Automation and Collaboration: Automation campaign execution and management, ensuring that programs are running for customer onboarding and retention. Cross-functional collaboration with internal teams to develop integrated marketing campaigns that align with product launches or sales goals.