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Digital Marketing Specialist

2 months ago

Subang Jaya, Selangor, Malaysia Hunters International Sdn Bhd Full time
About the Company:

Hunters International Sdn Bhd is a leading home appliances company with a strong presence in the industry for over 60 years. We pride ourselves on building trust and proximity with our consumers through our extensive product ranges and commitment to quality.

Job Responsibilities:
  • Develop and execute effective marketing campaigns to increase brand awareness and website traffic across online and retail channels.
  • Schedule and publish engaging content on social media platforms, including Facebook, Instagram, YouTube, TikTok, and other relevant channels.
  • Conceptualize, design, and implement marketing materials across various channels, ensuring consistency with our brand guidelines.
  • Monitor and analyze trends and data for all marketing campaigns, providing insights for future improvements.
  • Communicate effectively with internal and external stakeholders to ensure seamless collaboration and task execution.
  • Ensure adherence to brand guidelines across local and overseas markets, maintaining our reputation and consistency.
  • Coordinate internal and external training for product and marketing teams, enhancing their skills and knowledge.
  • Develop and execute content strategies for social media platforms, including conceptualization, creation, and dissemination of engaging content.
  • Execute paid advertisements on online channels, targeting specific objectives and audiences.
  • Conduct media buys to increase brand awareness and reach our target audience.
  • Manage and maintain our websites, mobile apps, and other digital platforms, ensuring they are up-to-date and engaging.
  • Collaborate with third-party partners on sponsorship collaborations, promoting our brand and products.
  • Plan, coordinate, and execute sponsorships and partnerships for promotions, events, and roadshows, driving brand awareness and engagement.
Requirements:
  • Degree or Diploma in Marketing, Mass Communication, Business Administration, or related fields.
  • 1-2 years of experience in digital marketing, content creation, social media management, or a related field.
  • Proficiency in Adobe Photoshop, Illustrator, and other design software is an added advantage.
  • Excellent written and spoken communication skills, with the ability to converse in Mandarin with suppliers and clients from China, Singapore, and Malaysia.
  • A creative and innovative mindset, with the ability to think outside the box and bring fresh ideas to our marketing strategies.
Consultant in Charge:

Rodney Chong