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Digital Marketing Specialist
2 months ago
We are seeking a Digital Marketing Specialist to drive growth through innovative digital strategies. In this role, you will play a pivotal part in shaping our clients' online presence and delivering impactful campaigns that boost brand visibility, engage key audiences, and generate measurable results.
Key Responsibilities:- Develop and manage comprehensive digital marketing campaigns across multiple platforms, including Google, Facebook, LinkedIn, and Instagram.
- Optimize paid search (PPC) and social media advertising for maximum ROI and performance.
- Conduct in-depth keyword research and apply SEO best practices to improve organic search rankings and drive traffic.
- Analyze web traffic, conversions, and other KPIs using tools such as Google Analytics, providing actionable insights for campaign optimization.
- Create engaging, high-quality content for email marketing, social media, blogs, and websites to attract and retain customers.
- Manage and grow the client's social media presence, including engagement with online communities.
- Collaborate with internal teams to ensure marketing strategies align with broader business objectives.
- Stay ahead of digital marketing trends and emerging technologies to continuously improve campaign performance.
- Prepare and present regular reports on marketing efforts, highlighting successes and areas for improvement.
- A minimum of 2 years of proven experience in digital marketing, with expertise in paid search, social media, SEO, and content marketing.
- Strong understanding of key digital marketing tools, including Google Ads, Google Analytics, Facebook Ads Manager, and SEO tools like SEMrush or Moz.
- Experience in managing and growing social media accounts across various platforms.
- Strong analytical skills with the ability to interpret marketing data and make informed decisions.
- Creative thinking, with the ability to produce engaging and relevant content across digital channels.
- Excellent communication and teamwork skills, with experience collaborating with cross-functional teams.
- Familiarity with marketing automation tools like HubSpot or Mailchimp.
- Experience in A/B testing, conversion rate optimization (CRO), and user experience (UX) design.
- Knowledge of graphic design tools, such as Adobe Photoshop or Canva, for creating digital assets.
- Experience in affiliate and influencer marketing campaigns.
- Familiarity with CRM systems and email marketing platforms.
- Flexible hybrid work schedule.
- Attractive remuneration and commission.
- Annual performance bonus.
- Comprehensive medical coverage.
- Enjoyable and vibrant workplace atmosphere.
