Digital Marketing Specialist

2 weeks ago

Petaling Jaya, Selangor, Malaysia FastLaneRecruit Full time

We are seeking a Digital Marketing Specialist to drive growth through innovative digital strategies. In this role, you will play a pivotal part in shaping our clients' online presence and delivering impactful campaigns that boost brand visibility, engage key audiences, and generate measurable results.

Key Responsibilities:
  • Develop and manage comprehensive digital marketing campaigns across multiple platforms, including Google, Facebook, LinkedIn, and Instagram.
  • Optimize paid search (PPC) and social media advertising for maximum ROI and performance.
  • Conduct in-depth keyword research and apply SEO best practices to improve organic search rankings and drive traffic.
  • Analyze web traffic, conversions, and other KPIs using tools such as Google Analytics, providing actionable insights for campaign optimization.
  • Create engaging, high-quality content for email marketing, social media, blogs, and websites to attract and retain customers.
  • Manage and grow the client's social media presence, including engagement with online communities.
  • Collaborate with internal teams to ensure marketing strategies align with broader business objectives.
  • Stay ahead of digital marketing trends and emerging technologies to continuously improve campaign performance.
  • Prepare and present regular reports on marketing efforts, highlighting successes and areas for improvement.
Requirements:
  • A minimum of 2 years of proven experience in digital marketing, with expertise in paid search, social media, SEO, and content marketing.
  • Strong understanding of key digital marketing tools, including Google Ads, Google Analytics, Facebook Ads Manager, and SEO tools like SEMrush or Moz.
  • Experience in managing and growing social media accounts across various platforms.
  • Strong analytical skills with the ability to interpret marketing data and make informed decisions.
  • Creative thinking, with the ability to produce engaging and relevant content across digital channels.
  • Excellent communication and teamwork skills, with experience collaborating with cross-functional teams.
  • Familiarity with marketing automation tools like HubSpot or Mailchimp.
Preferred Qualifications:
  • Experience in A/B testing, conversion rate optimization (CRO), and user experience (UX) design.
  • Knowledge of graphic design tools, such as Adobe Photoshop or Canva, for creating digital assets.
  • Experience in affiliate and influencer marketing campaigns.
  • Familiarity with CRM systems and email marketing platforms.
Benefits & Perks:
  • Flexible hybrid work schedule.
  • Attractive remuneration and commission.
  • Annual performance bonus.
  • Comprehensive medical coverage.
  • Enjoyable and vibrant workplace atmosphere.

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