Senior Product Executive

3 days ago


Petaling Jaya, Selangor, Malaysia DKSH Group Full time
Responsibilities

Advertising & Promotion:

  • Formulate & monitor the implementation of A&P strategies and its effectiveness in meeting objectives.
  • To work with media agency to ensure reasonable rates paid to media owners, effective touch points use (for the selected target audience) & establish close relation with media agencies and media owners.

Product Management:

  • To play a strategic role in ensuring range and product selection meets trends and requirements.
  • To monitor the brand's proactive approach towards consumer preferences at the local level.
  • To ensure inventory levels are managed within contractual agreements.
  • To ensure trade returns are managed within contractual agreements.

Business Management:

  • To ensure all marketing activities are within allocated A&P budget determined for relevant agencies.
  • To ensure pre-financing of marketing activities on behalf of clients are recovered within agreed terms.

Trade Marketing:

  • Custodian of the brand's image at retail level. To determine merchandising standards.
  • To study and determine the most effective cost and implementable form of POSM to raise product visibility or highlight product USP's in trade.


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