Product Development Leader

7 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia LUXASIA Full time
About the Role

This Senior Brand Manager position is responsible for developing, planning, and executing marketing, public relations, sales, and promotional strategies within the brand's guidelines to support and achieve the sales plan. The role will oversee CRM, digital marketing, PR, social media, and retail execution, creating a consistent and engaging brand experience that is consumer-focused.

Main Responsibilities
  • Define the brand's local CRM campaign priorities and build the CRM campaign calendar.
  • Ensure customer segmentation remains up to date and relevant for each campaign, while developing engaging brand communications aligned with the right product mix.


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