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Market Insight Team Lead
2 months ago
We are seeking a highly skilled Market Insight Team Lead to join our team at TIME's group. As a key member of our organization, you will be responsible for leading market research and analysis initiatives to drive business growth and inform strategic decisions.
Key Responsibilities- Market Research and Analysis
- Develop and execute comprehensive market research roadmaps to identify trends, consumer behavior, and competitor strategies in the consumer electronics industry.
- Design and implement qualitative and quantitative research projects using various methodologies, including one-on-one interviews and surveys.
- Analyze consumer behavior by segmenting and developing consumer profiles, identifying core target audiences, and providing actionable insights to drive marketing efforts.
- Conduct market analysis using various tools and channels to identify key insights, market trends, and business opportunities.
- Business Intelligence and Reporting
- Develop and deliver reports highlighting key insights and recommendations to stakeholders across different levels and functions for business decision-making.
- Design and maintain data dashboards, charts, and visual aids to enhance decision-making and drive business growth.
- Team Leadership
- Lead and manage a team by providing guidance and support in daily activities.
- Collaborate with cross-functional teams to define and develop dashboards and reports that track and measure sales performance against key metrics.
- Requirements
- Must possess at least a diploma or bachelor's degree in Economics, Marketing, Statistics, Data Analytics, Computer Science, Business Administration, or any related field.
- Minimum of three (3) years' working experience in the consumer electronics or FMCG industry.
- Required language(s): English, Mandarin, and Bahasa Malaysia.
- Experienced in sales force analysis and solutions demonstration.
- Hands-on experience in data analytical tools like Power BI and Microsoft Excel will be an added advantage.
- Excellent communication and cross-functional partnership skills, with demonstrated success in translating business problems into data solutions, especially for non-technical stakeholders.
- Demonstrate strong business acumen.