Paid Advertising Manager

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia BID Operations Full time
We are BID Operations, a pioneering digital marketing agency committed to excellence in delivering impactful solutions. Our mission is to empower businesses through strategic digital marketing strategies that drive results.

In this role, you will play a crucial part in shaping our clients' digital presence by crafting and executing comprehensive paid advertising campaigns. With your expertise in programmatic media, paid advertising, and performance marketing, you will drive business growth and enhance brand visibility. We're looking for a seasoned professional who can lead our paid advertising efforts and contribute to the development of innovative marketing strategies.

Your main responsibilities will include planning, executing, and optimizing paid media campaigns across various platforms, ensuring alignment with our clients' goals and objectives. You will also be responsible for implementing A/B testing frameworks to maximize return on ad spend (ROAS) and conversion rates, as well as owning the campaign tracking structure, URL campaign tagging, and naming conventions. Additionally, you will collaborate with internal teams and external partners to ensure seamless campaign execution.

The ideal candidate will have 8+ years of experience in PPC, programmatic media, or digital performance marketing, with a deep understanding of Google Analytics 4 (GA4), Universal Tracking Module (UTM) tracking, AppsFlyer, Google Tag Manager (GTM), and conversion tracking. They will also possess strong knowledge of Demand-Side Platform (DSP) buying, audience segmentation, and analytical skills to interpret data and optimize campaigns. Experience working across multiple global markets, particularly Southeast Asia (SEA), Europe, and the Middle East and North Africa (MENA), is highly desirable.

This is a fantastic opportunity to join a dynamic team and contribute to the growth and success of our clients. If you're passionate about digital marketing and ready to take your career to the next level, we encourage you to apply.

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