Regional Marketing Specialist
1 week ago
At Epson Singapore, we are seeking a highly skilled and experienced Regional Marketing Specialist to join our team. This is an exciting opportunity for the right candidate to execute regional strategies and social media campaigns in the Southeast Asia region.
About the RoleThe ideal candidate will work closely with social media agency and regional business units to develop and execute social media strategies and content creation for new product launches.
Key Accountabilities:
- Develop and implement social media amplification and affiliate marketing as part of integrated marketing campaign
- Collaborate with internal teams (PR/Digital/Ecommerce/Marcom) for strategic planning across social platforms to enhance online presence, community engagement and drive sales conversion
- Review and edit contents for Meta, TikTok, and LinkedIn platforms as well as executive profiles and Epson Singapore page on LinkedIn
- Manage influencer marketing campaign and support media/influencer engagement events
- Able to travel monthly to Singapore to oversee video content creation at regional office or events
- Provide social media analysis in monthly reports
- Support regional stakeholders on reporting requirements
- Manage vendors to ensure expenses are kept within approved budget and deliverables adhere to communication guidelines and given timeline
Requirements
- Degree in Marketing, Media and Communications, or related fields
- A minimum 3 years' experience in social media and/or content marketing
- Experience in social media content marketing, executing social advertising, managing social media communities and influencer campaigns
- Good knowledge and understanding of measuring ROI across social media platforms to make data-driven decisions
- Strong in agency management
- Deep understanding and strong working knowledge of social media platforms (LinkedIn, YouTube, Instagram, Facebook, TikTok, etc) and other digital channels
- Excellent command of written and spoken English to edit copy
- Must have a sense of cultural fluency to work effectively with teams across the region
- Work effectively in a team and manage various stakeholders
- Solid project managements experience in managing multiple projects to meet tight deadlines
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