Senior Customer Marketing Manager

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia AIA Hong Kong and Macau Full time

AIA Hong Kong and Macau aims to empower every individual to find their 'better' - in the work they do, the career they build, and the life they live. We believe that together, we can support even more people to live Healthier, Longer, Better Lives, build healthier societies, and cultivate healthier environments that benefit everyone.

Job Description

This Principal Agency Activation Strategist position requires a highly skilled professional to develop and execute effective marketing campaigns and customer offers. You will have a unique opportunity to work in an Agile environment, collaborating closely with various teams to drive results.

The successful candidate will be responsible for leading the Customer Marketing unit, developing strategies to drive repeat customer purchase, cross-sell, and upsell by analyzing our existing customer base.

You will also build strong relationships with agency distribution workforce and other distribution channels to understand their needs and adjust efforts accordingly.

  • Understand AIA's product suite and how to best leverage these products to drive future cross and upsell.
  • Own the entire campaign process - conceptualization & research, campaign management & enquiries & appeals, system design, campaign fulfilment of rewards, daily reporting/monitoring for sales and collections.
  • Present at critical forums to senior level executives including our C-suite on strategies and monthly performance.

Requirements

  • Bachelor's Degree in any discipline.
  • ~ 10 years working experience in the insurance or financial services industry, with a focus on products & customer campaigns.
  • Indepth knowledge of the insurance industry particularly from a product perspective will be beneficial.
  • Strong interpersonal and communications skills, with good stakeholder management capability.


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