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Senior Marketing Campaign Strategist
2 months ago
We are seeking a highly skilled Senior Marketing Campaign Specialist to join our team at Trip, a leading global travel service provider. As a key member of our marketing team, you will be responsible for driving digital marketing growth and promoting our multi-product offerings across various social media platforms.
Key Responsibilities- Develop and Execute Social Media Strategy: Create and implement a comprehensive social media content strategy to engage with our target audience and promote our products.
- Manage Social Media Presence: Oversee the management of our social media accounts, including Facebook, Instagram, and Telegram, to ensure a consistent and compelling brand message.
- Collaborate with Cross-Functional Teams: Work closely with our product, marketing, flight, and hotel teams to ensure seamless execution of marketing campaigns and optimal customer experience.
- Monitor and Analyze Performance: Track the performance of our social media campaigns and propose data-driven pivot plans to achieve campaign objectives.
- Stay Ahead of the Competition: Conduct market research and identify new business opportunities to drive market development and growth.
- Education: Bachelor's degree in marketing or a related field.
- Experience: Minimum 2-3 years of proven experience in social media operations or marketing role.
- Skills: Excellent operational skills in social media, marketing planning & execution, creative thinking, and experience in using marketing tools.
- Teamwork and Adaptability: Good teamwork spirit, multitasking, and ability to quickly adapt to fast-paced environment and rapid changes in business conditions.
We offer a dynamic and inclusive work environment that supports and respects our team members. As a global company, we provide opportunities for career growth and development, and we encourage internal transfer and global job rotation. We also offer learning opportunities to further your career in areas of leadership capability, soft skills, and professional expertise.
