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Strategic E-commerce Leader

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Starcom Melbourne Full time

At Starcom Melbourne, we are on a mission to revolutionize the world of e-commerce. As a Strategic E-commerce Leader, you will be at the forefront of this transformation, driving growth and profitability across all channels.

Responsibilities
  • Develop and execute local paid online acquisition strategies, leveraging platforms like Lazada, Shopee, CPAS, and Google Shopping ads.
  • Cultivate data-driven insights to track performance against set KPIs (CPI, CPO, CPA, PPC etc.).
  • Collaborate with cross-functional teams to manage day-to-day workflow and setup for projects and campaigns across platforms.
  • Provide regular analysis on performance against forecasts and make adjustments as necessary to fulfill set objectives.
  • Serve clients through performance media briefing, strategy planning, budget allocation, campaign analyses, and quarterly business reviews.
  • Build strong relationships with account teams working on common accounts to ensure alignment with clients.
  • Stay ahead of the competition by innovating to improve performance, growth, and profitability across all channels.
  • Share best practices with peers within the group.
Qualifications
  • Bachelor's degree or equivalent work experience.
  • More than 2 years of experience in e-commerce.
  • Strong background in performance marketing and online acquisition tools and networks.
  • Entrepreneurial mindset and willingness to roll up sleeves.
  • Acute analytical skills and a data-driven mentality – familiarity with relevant KPIs and how to work with them.
  • Excellent time management and organization skills, comfortable meeting tight deadlines.
  • Strong leadership abilities and track record of hitting targets.