Digital Marketing Specialist

4 days ago


Kuala Lumpur, Malaysia PeopleLake Group Full time

**About the company**:
Our client is a fast-growing digital solutions company that builds platforms for cross-border e-commerce. As they expand into Malaysia, they are looking for a Digital Marketing Specialist to support their new digital marketing services business.

**Responsibilities**:

- Develop and manage social media strategies, accounts, and audience engagement.
- Conduct keyword research and optimize website content to improve search engine rankings.
- Monitor campaign performance, analyze data, and prepare reports for stakeholders.
- Plan and execute paid advertising campaigns across platforms such as Google Ads, Meta Ads, Xiaohongshu (Little Red Book), TikTok, and others.
- Collaborate with sales, product, and IT teams to ensure marketing efforts align with overall business goals.

**Requirements**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- **At least 5 years of proven experience in digital marketing**, with hands-on experience in managing Google Ads, Meta Ads, and TikTok Ads preferred.
- Leadership experience is an added advantage.
- Able to work well under pressure with strong analytical and problem-solving skills.
- Comfortable working independently in a fast-paced environment with mínimal supervision.
- **Must be fluent in Mandarin**; proficiency in English is a plus.

**Job Types**: Full-time, Permanent

Pay: Up to RM9,000.00 per month

**Experience**:

- Digital marketing: 3 years (preferred)

**Language**:

- Chinese (required)

Work Location: In person



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