Social Media Public Relation Executive

2 days ago


Semenyih, Malaysia Minaz Sdn Bhd Full time

**Job Summary**:
The **Social Media & PR Executive** in the fashion industry will be responsible for crafting and executing the brand’s social media and public relations strategies to build brand awareness, engage with audiences, and promote the latest collections, campaigns, and fashion events. This role combines creativity with strategic thinking to position the brand as a leader in the fashion space, generating excitement and buzz through both digital platforms and media relations.

**Key Responsibilities**:Social Media Strategy & Content Creation**:

- Develop and execute innovative social media strategies across key platforms (Instagram, Facebook, TikTok, and etc.) to promote seasonal collections, behind-the-scenes content, and brand storytelling.
- Create visually compelling and on-brand content for social media (photos, videos, stories, reels, etc.) that resonates with the fashion-forward audience and aligns with seasonal campaigns.
- Curate and schedule daily posts, stories, and social media content that highlight product launches, fashion events, and collaborations.
- Leverage user-generated content (UGC), influencer partnerships, and brand ambassadors to amplify social presence.
- Monitor trends in fashion, design, and social media to ensure content remains fresh, relevant, and on-trend.

**Public Relations & Media Relations**:

- Develop and maintain relationships with fashion journalists, bloggers, editors, and influencers to secure media coverage for product launches, fashion events, and brand initiatives.
- Collaborate with fashion editors, stylists, and influencers to coordinate product placements in magazines, fashion blogs, TV shows, and online platforms.
- Organize press events, fashion shows, and influencer activations to engage media and influencers, generating buzz around new collections or brand collaborations.
- Monitor and track press coverage and industry trends to ensure the brand stays in the spotlight and maintains a positive reputation.

**Job Types**: Full-time, Permanent

Pay: RM2,500.00 - RM3,000.00 per month

Schedule:

- Monday to Friday



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