F&b Business Development Executive

2 days ago

Shah Alam, Malaysia Agensi Pekerjaan Carriera Talent Resources Sdn Bhd Full time

**Company Overview**

The company started as a roadside Chendul stall in Penang in the year 1936 and has now grown to own more than 20 retail outlets all over Malaysia.

**Responsibilities**:

- To present Franchise Package to Potential Franchisee
- To identify and evaluate Potential Franchisee, assessing their suitability based on Financial Capabilities, Market Knowledge and Operational Expertise
- To maintain relationship with new and existing Franchisee in all aspect including support, guidance, daily operations to ensure their success and maximize their business profit
- Handle corporate presentation, prepare documents/contracts and proposal
- Liaise with Landlord/Management and Rental Negotiation according to company budget
- Liaise with varies Government Department and Association according to Company Direction
- Implement effective sales and marketing strategies to attract potential franchisees and generate leads, leveraging various channels such as trade shows, digital marketing, and networking events
- To establish Strategic Partnerships to improve brand exposure
- To identify and analyze market trends to develop targeted expansion plans and capitalize on growth opportunities
- To conduct market research and feasibility studies to identify potential locations for new outlets, taking into account demographic factors, Direct/Indirect competitors, and local market dynamics
- Collaborate with cross-department teams, including marketing, operations, and finance, to develop comprehensive business proposals
- Represent the company at industry conferences, trade shows, and networking events to enhance brand visibility, build relationships, and explore new business opportunities
- To conduct monthly meeting with Franchisee, giving advise on the PNL and brief them on future plan
- Ad-hoc tasks from superior

**Requirements**:

- Possess a Bachelor’s Degree in Business Administration, Marketing or equivalent
- Proven track record of at least 5 years in business development, sales, or franchise management, preferably in the food and beverage industry
- In-depth knowledge of the franchise business model, including franchise operations, legal considerations
- Strong analytical skills with the ability to evaluate market trends, conduct market research, and identify growth opportunities
- Good communication and negotiation skills, with the ability to build and maintain strong relationships with franchisee, landlord/management teams and internal teams
- Experience in developing and executing successful business development strategies, resulting in increased revenue
- Entrepreneurship mindset with a passion of the food and beverage industry, coupled with a strong understanding of consumer preferences and industry dynamics
- Excellent organizational and project management skills, with the ability to handle multiple priorities and meet deadlines
- Proficient in using Microsoft Office
- Willingness to travel local or overseas as required to meet with franchisees, attend exhibition events, and explore new market opportunities
- Languages: English, Bahasa Malaysia, Chinese (added advantage)
- Willing to work in Seksyen U8, Shah Alam, Selangor
- Working Hours: Monday - Friday, 9.00am to 6.00pm

**Salary**: RM4,000.00 - RM5,000.00 per month

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