Assistant Digital Marketing Manager

**Company Description**
We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100. Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections. We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

We are looking for an **Assistant Digital Marketing** to join our **Digital Marketing**team to manage and support digital campaign execution for our event shows in Malaysia.

You will be beading and executing digital marketing campaigns for specific events / products e.g. within a Informa Markets portfolio

If you have a passion for digital marketing and events, IM Malaysia provides an opportunity to further develop your skills and careering emerging ASEAN markets

**You will play an important role to**:

- Develop digital and performance marketing strategies and take lead to implement the marketing campaigns to promote the trade shows
- Partner with sales, project, and marketing team to work out effective marketing campaigns to engage audiences, and undertake campaign planning and execution for multi-channel and cross device marketing by proposition to deliver campaign metrics
- Translate marketing strategies into practical campaign execution metrics including acquisition targets, customer engagement and retention targets, brand awareness and new proposition development and other innovation goals
- Develop of new initiatives to engage with established and new audience segments, and support the growth of both existing and new brands in the event portfolio
- Develop content strategy with wider marketing and related teams (e.g. Creative), to define specific content, customer experience and target journeys by channel and specific measurable goals to inform optimisation and RoI
- Manage processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution
- Leverage in depth audience understanding to better target/ personalise marketing content that resonate with audiences at the right time
- Manage budgets for specific campaigns and optimises spend according to metrics
- Support ongoing focus on analysis and data driven decision making to allow more efficient use of time and marketing spend to focus attention on results, experiences and performance

**Qualifications**
- Bachelor's Degree in Business, Communications or Marketing discipline or equivalent years of practical relevant experience
- Min 4 years and above of experience in leading/ executing B2B marketing campaigns including organic and paid campaigns for projects/ events/ products
- Experience in performance marketing is an advantage
- Excellent verbal and written communications skills
- Creative mind-set towards designing and content creation
- Possess a knack for multi-tasking and take pride in flawless work
- Dynamic team player and strong leadership

**Additional Information**

Our benefits include:

- ** Freedom & flexibility**: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
- ** Great community**:a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- ** Broader impact**: take up to four days per year to volunteer, with charity match funding available too
- ** Career opportunity**: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- ** Time out**:annual leave plus a birthday leave day and the chance to work from (almost) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from, plus company funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance, mental health first aiders, access to health apps and more
- Recognition for grea